Overtaken by Events
Example: University C has a project to develop a digital library system, with funds from Company Z , private foundations and the government.
? By 1993 an extensive system is running at the university and Z is marketing the technology to its customers.
? By 1994 it is clear that web browsers and web formats (though technically weak) are becoming widely adopted.
=> What should the university do?
=> What should the company do?