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Taylor & Francis
An impulse to exploit: the behavioral turn in data-driven marketing
Anthony Nadler
Lee McGuigan
Critical Studies in Media Communication, 2017. doi:10.1080/15295036.2017.1387279
Behavioral economics
digital marketing
consumer surveillance
big data
political economy
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2017-10-20truewww.tandfonline.com10.1080/15295036.2017.1387279www.tandfonline.comtrue2017-10-2010.1080/15295036.2017.1387279
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