<article>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#article10_01_22_1428211</id>
	<title>The Social Media Marketing Book</title>
	<author>samzenpus</author>
	<datestamp>1264184700000</datestamp>
	<htmltext>brothke writes <i>"The fact that President Barack Obama has over 7 million Facebook fans, and First Lady Michelle Obama over 650,000 fans, are confirmation that social media has come of age.  That is a far cry from former President Bush's comment in 2006 that he used the Google. While it is relatively easy for the President to get millions of followers, the challenge for businesses of all sizes is how to use social media to get fans and followers, and use them to drive business."</i> Read below for the rest of Ben's review.</htmltext>
<tokenext>brothke writes " The fact that President Barack Obama has over 7 million Facebook fans , and First Lady Michelle Obama over 650,000 fans , are confirmation that social media has come of age .
That is a far cry from former President Bush 's comment in 2006 that he used the Google .
While it is relatively easy for the President to get millions of followers , the challenge for businesses of all sizes is how to use social media to get fans and followers , and use them to drive business .
" Read below for the rest of Ben 's review .</tokentext>
<sentencetext>brothke writes "The fact that President Barack Obama has over 7 million Facebook fans, and First Lady Michelle Obama over 650,000 fans, are confirmation that social media has come of age.
That is a far cry from former President Bush's comment in 2006 that he used the Google.
While it is relatively easy for the President to get millions of followers, the challenge for businesses of all sizes is how to use social media to get fans and followers, and use them to drive business.
" Read below for the rest of Ben's review.</sentencetext>
</article>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862166</id>
	<title>Social marketing?</title>
	<author>igadget78</author>
	<datestamp>1264190280000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext>I might be in the minority here, but who actually uses facebook to take a look at someones business? definately not me.
<br> <br>
I mean my 90 year old Grandma has a facebook account to keep in touch with the family and I'm sure to also build up her Mafia Wars account, but seriously, every time someone sends me a "Hey, join this group or support this company" invitation through there, I just ignore it.
<br> <br>
In all honestly, I would love to figure out how to make money by putting a game up there for people to play, but that has nothing to do with actually promoting a company like your local plumber or some big box store.</htmltext>
<tokenext>I might be in the minority here , but who actually uses facebook to take a look at someones business ?
definately not me .
I mean my 90 year old Grandma has a facebook account to keep in touch with the family and I 'm sure to also build up her Mafia Wars account , but seriously , every time someone sends me a " Hey , join this group or support this company " invitation through there , I just ignore it .
In all honestly , I would love to figure out how to make money by putting a game up there for people to play , but that has nothing to do with actually promoting a company like your local plumber or some big box store .</tokentext>
<sentencetext>I might be in the minority here, but who actually uses facebook to take a look at someones business?
definately not me.
I mean my 90 year old Grandma has a facebook account to keep in touch with the family and I'm sure to also build up her Mafia Wars account, but seriously, every time someone sends me a "Hey, join this group or support this company" invitation through there, I just ignore it.
In all honestly, I would love to figure out how to make money by putting a game up there for people to play, but that has nothing to do with actually promoting a company like your local plumber or some big box store.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861892</id>
	<title>Modern day rule of thumb</title>
	<author>Anonymous</author>
	<datestamp>1264188780000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>5</modscore>
	<htmltext><p>By the time the books start coming out about $\_technology, said technology has already jumped the shark.</p></htmltext>
<tokenext>By the time the books start coming out about $ \ _technology , said technology has already jumped the shark .</tokentext>
<sentencetext>By the time the books start coming out about $\_technology, said technology has already jumped the shark.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861958</id>
	<title>Social media is the commoditization of attention.</title>
	<author>Anonymous</author>
	<datestamp>1264189140000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>4</modscore>
	<htmltext><p>Social media is nothing more than the commoditization of attention. It has done for attention very much what China has done for physical products; made them plentiful, cheap, and extremely shitty.</p><p>Okay, so Obama has millions of Facebook follows. But he has such a small slice of their attention that it's virtually irrelevant. If he sends out a message that's transmitted to those millions of users, it will still be nothing but a sentence or two within their Facebook message list. They'll glance over it, and soon forget about it.</p><p>It's much the same for Twitter. The messages are so short and plentiful that they have virtually no value, and thus only grab a very, very small portion of the reader's attention.</p><p>While the Web was one great for having all sorts of in-depth articles about a huge range of topics, the whole Web 2.0 and social media movements have been about getting rid of the quality and value, and replacing it with meaningless quantity.</p></htmltext>
<tokenext>Social media is nothing more than the commoditization of attention .
It has done for attention very much what China has done for physical products ; made them plentiful , cheap , and extremely shitty.Okay , so Obama has millions of Facebook follows .
But he has such a small slice of their attention that it 's virtually irrelevant .
If he sends out a message that 's transmitted to those millions of users , it will still be nothing but a sentence or two within their Facebook message list .
They 'll glance over it , and soon forget about it.It 's much the same for Twitter .
The messages are so short and plentiful that they have virtually no value , and thus only grab a very , very small portion of the reader 's attention.While the Web was one great for having all sorts of in-depth articles about a huge range of topics , the whole Web 2.0 and social media movements have been about getting rid of the quality and value , and replacing it with meaningless quantity .</tokentext>
<sentencetext>Social media is nothing more than the commoditization of attention.
It has done for attention very much what China has done for physical products; made them plentiful, cheap, and extremely shitty.Okay, so Obama has millions of Facebook follows.
But he has such a small slice of their attention that it's virtually irrelevant.
If he sends out a message that's transmitted to those millions of users, it will still be nothing but a sentence or two within their Facebook message list.
They'll glance over it, and soon forget about it.It's much the same for Twitter.
The messages are so short and plentiful that they have virtually no value, and thus only grab a very, very small portion of the reader's attention.While the Web was one great for having all sorts of in-depth articles about a huge range of topics, the whole Web 2.0 and social media movements have been about getting rid of the quality and value, and replacing it with meaningless quantity.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861970</id>
	<title>Another Book</title>
	<author>Thelasko</author>
	<datestamp>1264189260000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>A book called <a href="http://www.amazon.com/dp/0470477237/?tag=aarika-20" title="amazon.com">Socialnomics</a> [amazon.com] had some <a href="http://www.youtube.com/watch?v=sIFYPQjYhv8" title="youtube.com">impressive marketing</a> [youtube.com] last summer.  I wonder how it compares to the book above.</htmltext>
<tokenext>A book called Socialnomics [ amazon.com ] had some impressive marketing [ youtube.com ] last summer .
I wonder how it compares to the book above .</tokentext>
<sentencetext>A book called Socialnomics [amazon.com] had some impressive marketing [youtube.com] last summer.
I wonder how it compares to the book above.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862002</id>
	<title>Is /. considered social media?</title>
	<author>hilldog</author>
	<datestamp>1264189380000</datestamp>
	<modclass>Funny</modclass>
	<modscore>2</modscore>
	<htmltext>If so I might have some great stock tips to sell 'ya. Than again I have been here long enough to know<nobr> <wbr></nobr>/. is closer to anti-social media.</htmltext>
<tokenext>If so I might have some great stock tips to sell 'ya .
Than again I have been here long enough to know / .
is closer to anti-social media .</tokentext>
<sentencetext>If so I might have some great stock tips to sell 'ya.
Than again I have been here long enough to know /.
is closer to anti-social media.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862178</id>
	<title>Sarah Palin has 224,248</title>
	<author>mi</author>
	<datestamp>1264190340000</datestamp>
	<modclass>Flamebait</modclass>
	<modscore>0</modscore>
	<htmltext><blockquote><div><p>While it is relatively easy for the President to get millions of followers</p></div></blockquote><p>Indeed... Even Sarah Palin &mdash; a private citizen, with one book to her name (and a lousy one at that, according to the enlightened people) &mdash; has <a href="http://www.facebook.com/sarahpalin" title="facebook.com" rel="nofollow">224,248 Facebook fans</a> [facebook.com] at the time of this writing.</p></div>
	</htmltext>
<tokenext>While it is relatively easy for the President to get millions of followersIndeed... Even Sarah Palin    a private citizen , with one book to her name ( and a lousy one at that , according to the enlightened people )    has 224,248 Facebook fans [ facebook.com ] at the time of this writing .</tokentext>
<sentencetext>While it is relatively easy for the President to get millions of followersIndeed... Even Sarah Palin — a private citizen, with one book to her name (and a lousy one at that, according to the enlightened people) — has 224,248 Facebook fans [facebook.com] at the time of this writing.
	</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862908</id>
	<title>Dear editors of Slashdot</title>
	<author>Anonymous</author>
	<datestamp>1264151400000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Please don't taint this site with marketing articles. This is news for nerds I thought?</htmltext>
<tokenext>Please do n't taint this site with marketing articles .
This is news for nerds I thought ?</tokentext>
<sentencetext>Please don't taint this site with marketing articles.
This is news for nerds I thought?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862030</id>
	<title>eBay bay-bee</title>
	<author>myspace-cn</author>
	<datestamp>1264189560000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Oh yeah I love</p><p><b>CHAPTER #3 HOW-TO protect your unconstitutional pay pal account</b></p></htmltext>
<tokenext>Oh yeah I loveCHAPTER # 3 HOW-TO protect your unconstitutional pay pal account</tokentext>
<sentencetext>Oh yeah I loveCHAPTER #3 HOW-TO protect your unconstitutional pay pal account</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862120</id>
	<title>When did /. become linkedin</title>
	<author>Anonymous</author>
	<datestamp>1264190040000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext><p>Seriously, I joined Linkedin for the whole of 5 minutes before seeing it was nothing but "use social media to enhance your business" spam...</p></htmltext>
<tokenext>Seriously , I joined Linkedin for the whole of 5 minutes before seeing it was nothing but " use social media to enhance your business " spam.. .</tokentext>
<sentencetext>Seriously, I joined Linkedin for the whole of 5 minutes before seeing it was nothing but "use social media to enhance your business" spam...</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862044</id>
	<title>"How to Spam Social Media"</title>
	<author>BlueBoxSW.com</author>
	<datestamp>1264189620000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>is what it should be called.</p></htmltext>
<tokenext>is what it should be called .</tokentext>
<sentencetext>is what it should be called.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861900</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>skine</author>
	<datestamp>1264188840000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext><p>I think they meant to say that "[...]social media has come of age [as a marketing tool]."</p></htmltext>
<tokenext>I think they meant to say that " [ ... ] social media has come of age [ as a marketing tool ] .
"</tokentext>
<sentencetext>I think they meant to say that "[...]social media has come of age [as a marketing tool].
"</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862890</id>
	<title>Re:Thanks For All The Fish</title>
	<author>jeffmeden</author>
	<datestamp>1264151220000</datestamp>
	<modclass>None</modclass>
	<modscore>2</modscore>
	<htmltext><p>Wow, interesting story.  Hey, wait a minute!  If you abhor Web 2.0 so much, what are you doing on slashdot?!!</p></htmltext>
<tokenext>Wow , interesting story .
Hey , wait a minute !
If you abhor Web 2.0 so much , what are you doing on slashdot ? !
!</tokentext>
<sentencetext>Wow, interesting story.
Hey, wait a minute!
If you abhor Web 2.0 so much, what are you doing on slashdot?!
!</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862020</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30865252</id>
	<title>Re:When did /. become linkedin</title>
	<author>Angostura</author>
	<datestamp>1264164900000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Well. LinkedIn worked for me,  but I used it in the old intended way of connecting to people who you actually know and trust. I've had a couple of friends/former colleagues who recommended me to other people on LinkedIn for jobs.</p><p>In the old days I used to answer questions on LinkedIn Answers quite a bit and got at least one job that way, though someone who saw one of my answers, and asked me to look into something for them.</p><p>These days Answers has devolved into questions like 'How can SEO enhance your business' (asks Mr SEO man).</p><p>And the Groups are a joke. Instead of a place for honest discussion, most appear to be pure self promotion. Sad really.</p></htmltext>
<tokenext>Well .
LinkedIn worked for me , but I used it in the old intended way of connecting to people who you actually know and trust .
I 've had a couple of friends/former colleagues who recommended me to other people on LinkedIn for jobs.In the old days I used to answer questions on LinkedIn Answers quite a bit and got at least one job that way , though someone who saw one of my answers , and asked me to look into something for them.These days Answers has devolved into questions like 'How can SEO enhance your business ' ( asks Mr SEO man ) .And the Groups are a joke .
Instead of a place for honest discussion , most appear to be pure self promotion .
Sad really .</tokentext>
<sentencetext>Well.
LinkedIn worked for me,  but I used it in the old intended way of connecting to people who you actually know and trust.
I've had a couple of friends/former colleagues who recommended me to other people on LinkedIn for jobs.In the old days I used to answer questions on LinkedIn Answers quite a bit and got at least one job that way, though someone who saw one of my answers, and asked me to look into something for them.These days Answers has devolved into questions like 'How can SEO enhance your business' (asks Mr SEO man).And the Groups are a joke.
Instead of a place for honest discussion, most appear to be pure self promotion.
Sad really.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862612</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862020</id>
	<title>Thanks For All The Fish</title>
	<author>mindbrane</author>
	<datestamp>1264189500000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>One of the heavy hitters that drove the implementation of the net made the comment that social networks and commercial Internet activity made possible the use of the net by researchers and academics at next to little cost. Web 2 and social networking drove me off the net for over three years. It also motivated me to unplug myself from commercial TV. I've never been to Facebook and have only dropped in on Youtube once or twice, but by way of my mp3 player and smart phone backed up by my netbook I've lecture series on every, IMHO, worthwhile discipline given by world leaders in their field. I can drop in and update almost any topic. So although social networking now owns the Internet and I still abhor web 2 and it's hell spawn, I'd like to say "thanks for all the fish".</htmltext>
<tokenext>One of the heavy hitters that drove the implementation of the net made the comment that social networks and commercial Internet activity made possible the use of the net by researchers and academics at next to little cost .
Web 2 and social networking drove me off the net for over three years .
It also motivated me to unplug myself from commercial TV .
I 've never been to Facebook and have only dropped in on Youtube once or twice , but by way of my mp3 player and smart phone backed up by my netbook I 've lecture series on every , IMHO , worthwhile discipline given by world leaders in their field .
I can drop in and update almost any topic .
So although social networking now owns the Internet and I still abhor web 2 and it 's hell spawn , I 'd like to say " thanks for all the fish " .</tokentext>
<sentencetext>One of the heavy hitters that drove the implementation of the net made the comment that social networks and commercial Internet activity made possible the use of the net by researchers and academics at next to little cost.
Web 2 and social networking drove me off the net for over three years.
It also motivated me to unplug myself from commercial TV.
I've never been to Facebook and have only dropped in on Youtube once or twice, but by way of my mp3 player and smart phone backed up by my netbook I've lecture series on every, IMHO, worthwhile discipline given by world leaders in their field.
I can drop in and update almost any topic.
So although social networking now owns the Internet and I still abhor web 2 and it's hell spawn, I'd like to say "thanks for all the fish".</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862422</id>
	<title>mod d0wn</title>
	<author>Anonymous</author>
	<datestamp>1264191840000</datestamp>
	<modclass>Troll</modclass>
	<modscore>-1</modscore>
	<htmltext><A HREF="http://goat.cx/" title="goat.cx" rel="nofollow">clearly become To the cro3d in</a> [goat.cx]</htmltext>
<tokenext>clearly become To the cro3d in [ goat.cx ]</tokentext>
<sentencetext>clearly become To the cro3d in [goat.cx]</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863650</id>
	<title>Anyone can be in marketing</title>
	<author>tacokill</author>
	<datestamp>1264155840000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>That because <b>anyone</b> can be in marketing.   Seriously.  It is, by far, the easiest discipline in business school.  Because of that, anyone and everyone can join the marketing program and get a degree.   You see, if you join finance, management info systems, logistics, or some other "hard" business discipline, then you actually have to work and learn something.  Marketing, by nature, is a "softer" discipline and therefore, caters to a lower common denominator.
<br>
<br>
Why do you think there are so many goddamn marketing graduates?
<br>
<br>
Never underestimate the path of least resistance.</htmltext>
<tokenext>That because anyone can be in marketing .
Seriously. It is , by far , the easiest discipline in business school .
Because of that , anyone and everyone can join the marketing program and get a degree .
You see , if you join finance , management info systems , logistics , or some other " hard " business discipline , then you actually have to work and learn something .
Marketing , by nature , is a " softer " discipline and therefore , caters to a lower common denominator .
Why do you think there are so many goddamn marketing graduates ?
Never underestimate the path of least resistance .</tokentext>
<sentencetext>That because anyone can be in marketing.
Seriously.  It is, by far, the easiest discipline in business school.
Because of that, anyone and everyone can join the marketing program and get a degree.
You see, if you join finance, management info systems, logistics, or some other "hard" business discipline, then you actually have to work and learn something.
Marketing, by nature, is a "softer" discipline and therefore, caters to a lower common denominator.
Why do you think there are so many goddamn marketing graduates?
Never underestimate the path of least resistance.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862070</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30880786</id>
	<title>Re:Modern day rule of thumb</title>
	<author>chris44larsen</author>
	<datestamp>1264363260000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>So are you saying books on Python, XML, Windows 7, Oracle 11 are all obsolete?</htmltext>
<tokenext>So are you saying books on Python , XML , Windows 7 , Oracle 11 are all obsolete ?</tokentext>
<sentencetext>So are you saying books on Python, XML, Windows 7, Oracle 11 are all obsolete?</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861892</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862418</id>
	<title>Dad was even worse</title>
	<author>Anonymous</author>
	<datestamp>1264191780000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p> <b>WALLACE:</b> You said earlier there are some things [George W. Bush] could fairly be criticized for. Are you willing to tell me any of those?</p><p> <b>G.H.W. BUSH:</b> No, I don't need to go into that. You can go back to your -- what do you call it? -- your Google and you figure out all that.</p><p>(From <a href="http://thecaucus.blogs.nytimes.com/2009/01/04/one-more-time/?emc=eta1" title="nytimes.com" rel="nofollow">here</a> [nytimes.com])</p></htmltext>
<tokenext>WALLACE : You said earlier there are some things [ George W. Bush ] could fairly be criticized for .
Are you willing to tell me any of those ?
G.H.W. BUSH : No , I do n't need to go into that .
You can go back to your -- what do you call it ?
-- your Google and you figure out all that .
( From here [ nytimes.com ] )</tokentext>
<sentencetext> WALLACE: You said earlier there are some things [George W. Bush] could fairly be criticized for.
Are you willing to tell me any of those?
G.H.W. BUSH: No, I don't need to go into that.
You can go back to your -- what do you call it?
-- your Google and you figure out all that.
(From here [nytimes.com])</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861918</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>schwit1</author>
	<datestamp>1264188900000</datestamp>
	<modclass>Funny</modclass>
	<modscore>4</modscore>
	<htmltext>It doesn't. It just means that at least 7 million people need to get a life.</htmltext>
<tokenext>It does n't .
It just means that at least 7 million people need to get a life .</tokentext>
<sentencetext>It doesn't.
It just means that at least 7 million people need to get a life.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30877936</id>
	<title>Re:"How to Spam Social Media"</title>
	<author>Anonymous</author>
	<datestamp>1264345860000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>don't be silly.</p></htmltext>
<tokenext>do n't be silly .</tokentext>
<sentencetext>don't be silly.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862044</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862140</id>
	<title>i don't want to be social.</title>
	<author>Anonymous</author>
	<datestamp>1264190160000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext>i'm just another fucking slashfag.<br> <br>hail linus!</htmltext>
<tokenext>i 'm just another fucking slashfag .
hail linus !</tokentext>
<sentencetext>i'm just another fucking slashfag.
hail linus!</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30874040</id>
	<title>Re:Dear editors of Slashdot</title>
	<author>Anonymous</author>
	<datestamp>1264253100000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>this is not a marketing article, a review of a book.<br>wats the big deal?</p></htmltext>
<tokenext>this is not a marketing article , a review of a book.wats the big deal ?</tokentext>
<sentencetext>this is not a marketing article, a review of a book.wats the big deal?</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862908</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863472</id>
	<title>Book on Social Media is a Book*</title>
	<author>RevWaldo</author>
	<datestamp>1264154760000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Goes to show that the art of monetizing digital information still has a way to go. Would you pay $13.59 to access a web site with the same info? $5.00 even?<br> <br>
*Nope, not available on Kindle either.</htmltext>
<tokenext>Goes to show that the art of monetizing digital information still has a way to go .
Would you pay $ 13.59 to access a web site with the same info ?
$ 5.00 even ?
* Nope , not available on Kindle either .</tokentext>
<sentencetext>Goes to show that the art of monetizing digital information still has a way to go.
Would you pay $13.59 to access a web site with the same info?
$5.00 even?
*Nope, not available on Kindle either.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30877988</id>
	<title>Re:Social marketing?</title>
	<author>Anonymous</author>
	<datestamp>1264346400000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>&gt;&gt;ut who actually uses facebook to take a look at someones business?</p><p>read the book u will see.</p><p>companies have fan pages.</p><p>coke has a million FB fans.</p><p>FB and other socuial media is powerful, as this book shows.</p><p>read it !!</p></htmltext>
<tokenext>&gt; &gt; ut who actually uses facebook to take a look at someones business ? read the book u will see.companies have fan pages.coke has a million FB fans.FB and other socuial media is powerful , as this book shows.read it !
!</tokentext>
<sentencetext>&gt;&gt;ut who actually uses facebook to take a look at someones business?read the book u will see.companies have fan pages.coke has a million FB fans.FB and other socuial media is powerful, as this book shows.read it !
!</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862166</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30878200</id>
	<title>Re:Is /. considered social media?</title>
	<author>Anonymous</author>
	<datestamp>1264348200000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>and u read the book?</p><p>NOT!!</p></htmltext>
<tokenext>and u read the book ? NOT !
!</tokentext>
<sentencetext>and u read the book?NOT!
!</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862002</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863494</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>Anonymous</author>
	<datestamp>1264154880000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>I think it means that Obama is using Facebook as a medium for social communications, and marketing of his ideas and policies.</p></htmltext>
<tokenext>I think it means that Obama is using Facebook as a medium for social communications , and marketing of his ideas and policies .</tokentext>
<sentencetext>I think it means that Obama is using Facebook as a medium for social communications, and marketing of his ideas and policies.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862148</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>Monkeedude1212</author>
	<datestamp>1264190220000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>It confirms that a LOT of people are using facebook. We knew that social media had come of age before, because we knew lots of people were using facebook before.</p><p>The fact that Barack Obama has 7 Million fans doesn't change any of the previous facts, it just reinforces that people are using facebook, thus confirming that social media has come of age.</p></htmltext>
<tokenext>It confirms that a LOT of people are using facebook .
We knew that social media had come of age before , because we knew lots of people were using facebook before.The fact that Barack Obama has 7 Million fans does n't change any of the previous facts , it just reinforces that people are using facebook , thus confirming that social media has come of age .</tokentext>
<sentencetext>It confirms that a LOT of people are using facebook.
We knew that social media had come of age before, because we knew lots of people were using facebook before.The fact that Barack Obama has 7 Million fans doesn't change any of the previous facts, it just reinforces that people are using facebook, thus confirming that social media has come of age.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863228</id>
	<title>Re:Social marketing?</title>
	<author>Anonymous</author>
	<datestamp>1264153560000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>facebook has fan pages.<br>they drive a ton of business!</p><p>just ask dell and jetblue</p></htmltext>
<tokenext>facebook has fan pages.they drive a ton of business ! just ask dell and jetblue</tokentext>
<sentencetext>facebook has fan pages.they drive a ton of business!just ask dell and jetblue</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862166</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861896</id>
	<title>I guess this just proves...</title>
	<author>Anonymous</author>
	<datestamp>1264188780000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>...social media means nothing.</p></htmltext>
<tokenext>...social media means nothing .</tokentext>
<sentencetext>...social media means nothing.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30880774</id>
	<title>Why are all comments not relevent to book/review?</title>
	<author>chris44larsen</author>
	<datestamp>1264363200000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Why is it that every comment for this review talks not to the review or the book?

Has anyone read the book?  Do they differ with the reviewer?

Has anyone gone to Zarrella&rsquo;s web site?

All the banter is about extraneous topics.

Focus people, focus!</htmltext>
<tokenext>Why is it that every comment for this review talks not to the review or the book ?
Has anyone read the book ?
Do they differ with the reviewer ?
Has anyone gone to Zarrella    s web site ?
All the banter is about extraneous topics .
Focus people , focus !</tokentext>
<sentencetext>Why is it that every comment for this review talks not to the review or the book?
Has anyone read the book?
Do they differ with the reviewer?
Has anyone gone to Zarrella’s web site?
All the banter is about extraneous topics.
Focus people, focus!</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862114</id>
	<title>Crooked game</title>
	<author>Anonymous</author>
	<datestamp>1264189980000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext>Outside Craig's list and maybe few others, they are all crooked scams.</htmltext>
<tokenext>Outside Craig 's list and maybe few others , they are all crooked scams .</tokentext>
<sentencetext>Outside Craig's list and maybe few others, they are all crooked scams.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30874014</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>Anonymous</author>
	<datestamp>1264252920000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>that is a minor intro, dont obsess on it.</p></htmltext>
<tokenext>that is a minor intro , dont obsess on it .</tokentext>
<sentencetext>that is a minor intro, dont obsess on it.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863654</id>
	<title>Bacteria</title>
	<author>Anonymous</author>
	<datestamp>1264155840000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Theres also 7 million pieces of bacteria on a piece of dog poop. hmm  coincedence? I wonder.</htmltext>
<tokenext>Theres also 7 million pieces of bacteria on a piece of dog poop .
hmm coincedence ?
I wonder .</tokentext>
<sentencetext>Theres also 7 million pieces of bacteria on a piece of dog poop.
hmm  coincedence?
I wonder.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862478</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>ground.zero.612</author>
	<datestamp>1264192080000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p><div class="quote"><p><div class="quote"><p>The fact that President Barack Obama has over 7 million Facebook fans, and First Lady Michelle Obama over 650,000 fans, are confirmation that social media has come of age</p></div><p>How does the number of fans Barack Obama has confirm that social media has come of age?</p></div><p>Because he's black. YEAH I SAID IT!</p><p><nobr> <wbr></nobr>/fauxracism</p></div>
	</htmltext>
<tokenext>The fact that President Barack Obama has over 7 million Facebook fans , and First Lady Michelle Obama over 650,000 fans , are confirmation that social media has come of ageHow does the number of fans Barack Obama has confirm that social media has come of age ? Because he 's black .
YEAH I SAID IT !
/fauxracism</tokentext>
<sentencetext>The fact that President Barack Obama has over 7 million Facebook fans, and First Lady Michelle Obama over 650,000 fans, are confirmation that social media has come of ageHow does the number of fans Barack Obama has confirm that social media has come of age?Because he's black.
YEAH I SAID IT!
/fauxracism
	</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862758</id>
	<title>Re:When did /. become linkedin</title>
	<author>eln</author>
	<datestamp>1264193760000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>It's so you can spam them all asking for work after you get fired for spending too much time on Slashdot.  So really, Slashdot and LinkedIn are kind of like sister sites.</htmltext>
<tokenext>It 's so you can spam them all asking for work after you get fired for spending too much time on Slashdot .
So really , Slashdot and LinkedIn are kind of like sister sites .</tokentext>
<sentencetext>It's so you can spam them all asking for work after you get fired for spending too much time on Slashdot.
So really, Slashdot and LinkedIn are kind of like sister sites.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862612</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862258</id>
	<title>Re:Thanks For All The Fish</title>
	<author>yttrstein</author>
	<datestamp>1264190880000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>I don't know who that heavy hitter was, unless you're referring to Douglas Adams (which would be weird, because he was never wrong about his facts), but whoever it was didn't have much of an idea of the nature and course of the internets, from ASCII pr0n at DARPA, through usenet pr0n, through pr0n-serving irc bots, through broken Real Media pr0n, all the way to the Ajax pr0n you're looking at in the window next to this one, you naughty boy.<br><br>Early on in the internet years, when there was no real commercial input or entity that had anything to do with it, it WAS used by researchers and academics at *zero* cost to them.  (It did cost the schools and organizations a pretty penny at the time though).<br><br>THEN commercialism came in, and I remember it very well.  We were all very upset because we thought the commercial entities would end up ruining the internet with advertising and porn.<br><br>And we were right, that's precisely what they did.<br><br>So we built I2, so that our research and academic traffic wouldn't have to compete with your damn pr0n traffic and double-clickvertisements.  And it worked; it did in fact eliminate advertisements, but we still had to compete with student/faculty pr0n.  We hardly noticed it though, when we weren't looking at it.<br><br>So social networks (unless you're counting IRC and Usenet) and commercial internet activity had absolutely nothing to do with the ability for researchers and academics to use the net at next to little cost; it was the summation of social networking and commercial traffic that *forced them off I1 and onto I2*.<br><br>&lt;/history&gt;</htmltext>
<tokenext>I do n't know who that heavy hitter was , unless you 're referring to Douglas Adams ( which would be weird , because he was never wrong about his facts ) , but whoever it was did n't have much of an idea of the nature and course of the internets , from ASCII pr0n at DARPA , through usenet pr0n , through pr0n-serving irc bots , through broken Real Media pr0n , all the way to the Ajax pr0n you 're looking at in the window next to this one , you naughty boy.Early on in the internet years , when there was no real commercial input or entity that had anything to do with it , it WAS used by researchers and academics at * zero * cost to them .
( It did cost the schools and organizations a pretty penny at the time though ) .THEN commercialism came in , and I remember it very well .
We were all very upset because we thought the commercial entities would end up ruining the internet with advertising and porn.And we were right , that 's precisely what they did.So we built I2 , so that our research and academic traffic would n't have to compete with your damn pr0n traffic and double-clickvertisements .
And it worked ; it did in fact eliminate advertisements , but we still had to compete with student/faculty pr0n .
We hardly noticed it though , when we were n't looking at it.So social networks ( unless you 're counting IRC and Usenet ) and commercial internet activity had absolutely nothing to do with the ability for researchers and academics to use the net at next to little cost ; it was the summation of social networking and commercial traffic that * forced them off I1 and onto I2 * .</tokentext>
<sentencetext>I don't know who that heavy hitter was, unless you're referring to Douglas Adams (which would be weird, because he was never wrong about his facts), but whoever it was didn't have much of an idea of the nature and course of the internets, from ASCII pr0n at DARPA, through usenet pr0n, through pr0n-serving irc bots, through broken Real Media pr0n, all the way to the Ajax pr0n you're looking at in the window next to this one, you naughty boy.Early on in the internet years, when there was no real commercial input or entity that had anything to do with it, it WAS used by researchers and academics at *zero* cost to them.
(It did cost the schools and organizations a pretty penny at the time though).THEN commercialism came in, and I remember it very well.
We were all very upset because we thought the commercial entities would end up ruining the internet with advertising and porn.And we were right, that's precisely what they did.So we built I2, so that our research and academic traffic wouldn't have to compete with your damn pr0n traffic and double-clickvertisements.
And it worked; it did in fact eliminate advertisements, but we still had to compete with student/faculty pr0n.
We hardly noticed it though, when we weren't looking at it.So social networks (unless you're counting IRC and Usenet) and commercial internet activity had absolutely nothing to do with the ability for researchers and academics to use the net at next to little cost; it was the summation of social networking and commercial traffic that *forced them off I1 and onto I2*.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862020</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862612</id>
	<title>Re:When did /. become linkedin</title>
	<author>PCM2</author>
	<datestamp>1264192860000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext><p>I seriously never understood what LinkedIn is for. It's supposed to be something to do with "business networking" -- OK, I get that. But how?</p><p>You sign up. A bunch of people from your old jobs start to find you and ask to "connect on LinkedIn." Now you're connected. Then what? Nothing much happens. Then if you're in my line of work, a bunch of PR people ask to "connect on LinkedIn." You think about ignoring them. Then you decide, what the hell, maybe they have some good info. So you add them. And<nobr> <wbr></nobr>... nothing much happens.</p><p>I mean, honestly... if they're legitimate business contacts I just call them on the phone or shoot them an e-mail.</p></htmltext>
<tokenext>I seriously never understood what LinkedIn is for .
It 's supposed to be something to do with " business networking " -- OK , I get that .
But how ? You sign up .
A bunch of people from your old jobs start to find you and ask to " connect on LinkedIn .
" Now you 're connected .
Then what ?
Nothing much happens .
Then if you 're in my line of work , a bunch of PR people ask to " connect on LinkedIn .
" You think about ignoring them .
Then you decide , what the hell , maybe they have some good info .
So you add them .
And ... nothing much happens.I mean , honestly... if they 're legitimate business contacts I just call them on the phone or shoot them an e-mail .</tokentext>
<sentencetext>I seriously never understood what LinkedIn is for.
It's supposed to be something to do with "business networking" -- OK, I get that.
But how?You sign up.
A bunch of people from your old jobs start to find you and ask to "connect on LinkedIn.
" Now you're connected.
Then what?
Nothing much happens.
Then if you're in my line of work, a bunch of PR people ask to "connect on LinkedIn.
" You think about ignoring them.
Then you decide, what the hell, maybe they have some good info.
So you add them.
And ... nothing much happens.I mean, honestly... if they're legitimate business contacts I just call them on the phone or shoot them an e-mail.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862120</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862822</id>
	<title>Re:When did /. become linkedin</title>
	<author>Infiniti2000</author>
	<datestamp>1264150860000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p><div class="quote"><p>I mean, honestly... if they're legitimate business contacts I just call them on the phone or shoot them an e-mail.</p></div><p>Right, and how do you recall their contact info?  Sure, you can maintain it yourself, but that means you'll need to remain in touch with them.  If they change their contact info, however, and don't really care to update you (or miss you by accident), you're out of luck.  A "business networking" site, however, essentially requires that everyone have current contact info.  More importantly, updating it does <i>not</i> cause a huge cascade of notifications to everyone you are in contact with.  There are many people I know on there that I would've lost contact with.  I don't need their contact info now, nor they mine, but it's available should the need arise.</p><p>The real question is will your contacts help you when asked?  I guess that's an individual question.  Another interesting point, however, is that if you reject an invitation with "I don't know this person" then that person can never send you an invite again.  If someone receives an excessive number of those types of rejections, then he or she will be restricted from ever sending out requests again (though presumably there's some payment option to start over or maybe a new account).</p></div>
	</htmltext>
<tokenext>I mean , honestly... if they 're legitimate business contacts I just call them on the phone or shoot them an e-mail.Right , and how do you recall their contact info ?
Sure , you can maintain it yourself , but that means you 'll need to remain in touch with them .
If they change their contact info , however , and do n't really care to update you ( or miss you by accident ) , you 're out of luck .
A " business networking " site , however , essentially requires that everyone have current contact info .
More importantly , updating it does not cause a huge cascade of notifications to everyone you are in contact with .
There are many people I know on there that I would 've lost contact with .
I do n't need their contact info now , nor they mine , but it 's available should the need arise.The real question is will your contacts help you when asked ?
I guess that 's an individual question .
Another interesting point , however , is that if you reject an invitation with " I do n't know this person " then that person can never send you an invite again .
If someone receives an excessive number of those types of rejections , then he or she will be restricted from ever sending out requests again ( though presumably there 's some payment option to start over or maybe a new account ) .</tokentext>
<sentencetext>I mean, honestly... if they're legitimate business contacts I just call them on the phone or shoot them an e-mail.Right, and how do you recall their contact info?
Sure, you can maintain it yourself, but that means you'll need to remain in touch with them.
If they change their contact info, however, and don't really care to update you (or miss you by accident), you're out of luck.
A "business networking" site, however, essentially requires that everyone have current contact info.
More importantly, updating it does not cause a huge cascade of notifications to everyone you are in contact with.
There are many people I know on there that I would've lost contact with.
I don't need their contact info now, nor they mine, but it's available should the need arise.The real question is will your contacts help you when asked?
I guess that's an individual question.
Another interesting point, however, is that if you reject an invitation with "I don't know this person" then that person can never send you an invite again.
If someone receives an excessive number of those types of rejections, then he or she will be restricted from ever sending out requests again (though presumably there's some payment option to start over or maybe a new account).
	</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862612</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863602</id>
	<title>Re:Modern day rule of thumb</title>
	<author>Tarsir</author>
	<datestamp>1264155600000</datestamp>
	<modclass>Funny</modclass>
	<modscore>2</modscore>
	<htmltext>Yeah. Like, just the other day I came across this <a href="http://www.chapters.indigo.ca/books/Fedora-Bible-Edition-Featuring-Fedora-Christopher-Negus-Eric-Foster-Johnson/9780470554197-item.html?ref=Search+Books\%3A+\%2527Linux\%2527" title="indigo.ca" rel="nofollow">ridiculous</a> [indigo.ca] book. Let's throw that crap right out and get started on a proper OS.</htmltext>
<tokenext>Yeah .
Like , just the other day I came across this ridiculous [ indigo.ca ] book .
Let 's throw that crap right out and get started on a proper OS .</tokentext>
<sentencetext>Yeah.
Like, just the other day I came across this ridiculous [indigo.ca] book.
Let's throw that crap right out and get started on a proper OS.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861892</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862070</id>
	<title>A ton of new books like this</title>
	<author>phantomfive</author>
	<datestamp>1264189800000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext>I was at Barnes &amp; Nobles yesterday, and I noticed there was a whole shelf of books like this.  There was even one book about Viral Marketing placed prominently in the middle of the store.  This has just happened in the last few months, I'm not sure what happened to cause this blossoming.  To be honest, I wouldn't have guessed that 'marketing executive' would be more than a niche audience, not something worthy of so many books.  I can't imagine that with everyone trying to do viral marketing, it will be such a useful technique.  More like one more advertising medium no one will trust.</htmltext>
<tokenext>I was at Barnes &amp; Nobles yesterday , and I noticed there was a whole shelf of books like this .
There was even one book about Viral Marketing placed prominently in the middle of the store .
This has just happened in the last few months , I 'm not sure what happened to cause this blossoming .
To be honest , I would n't have guessed that 'marketing executive ' would be more than a niche audience , not something worthy of so many books .
I ca n't imagine that with everyone trying to do viral marketing , it will be such a useful technique .
More like one more advertising medium no one will trust .</tokentext>
<sentencetext>I was at Barnes &amp; Nobles yesterday, and I noticed there was a whole shelf of books like this.
There was even one book about Viral Marketing placed prominently in the middle of the store.
This has just happened in the last few months, I'm not sure what happened to cause this blossoming.
To be honest, I wouldn't have guessed that 'marketing executive' would be more than a niche audience, not something worthy of so many books.
I can't imagine that with everyone trying to do viral marketing, it will be such a useful technique.
More like one more advertising medium no one will trust.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</id>
	<title>The conclusion does not follow the premise</title>
	<author>XxtraLarGe</author>
	<datestamp>1264188540000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext><p><div class="quote"><p>The fact that President Barack Obama has over 7 million Facebook fans, and First Lady Michelle Obama over 650,000 fans, are confirmation that social media has come of age</p></div><p>How does the number of fans Barack Obama has confirm that social media has come of age?</p></div>
	</htmltext>
<tokenext>The fact that President Barack Obama has over 7 million Facebook fans , and First Lady Michelle Obama over 650,000 fans , are confirmation that social media has come of ageHow does the number of fans Barack Obama has confirm that social media has come of age ?</tokentext>
<sentencetext>The fact that President Barack Obama has over 7 million Facebook fans, and First Lady Michelle Obama over 650,000 fans, are confirmation that social media has come of ageHow does the number of fans Barack Obama has confirm that social media has come of age?
	</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861914</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>CaseM</author>
	<datestamp>1264188900000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Came here to make this very point.</p><p>Also, younger generation more in tune with technology than older generation. Film at 11.</p></htmltext>
<tokenext>Came here to make this very point.Also , younger generation more in tune with technology than older generation .
Film at 11 .</tokentext>
<sentencetext>Came here to make this very point.Also, younger generation more in tune with technology than older generation.
Film at 11.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862060</id>
	<title>"First, let's kill all the spammers"</title>
	<author>fuzzyfuzzyfungus</author>
	<datestamp>1264189800000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><a href="http://www.youtube.com/watch?v=gDW\_Hj2K0wo" title="youtube.com">Please, please do.</a> [youtube.com]</htmltext>
<tokenext>Please , please do .
[ youtube.com ]</tokentext>
<sentencetext>Please, please do.
[youtube.com]</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863444</id>
	<title>Re:The conclusion does not follow the premise</title>
	<author>swb</author>
	<datestamp>1264154520000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Ha!  My complaint as well.</p><p>All it means is that the author has managed to link his favorite subjects together.  Obama, Facebook, big numbers, it must mean something....</p></htmltext>
<tokenext>Ha !
My complaint as well.All it means is that the author has managed to link his favorite subjects together .
Obama , Facebook , big numbers , it must mean something... .</tokentext>
<sentencetext>Ha!
My complaint as well.All it means is that the author has managed to link his favorite subjects together.
Obama, Facebook, big numbers, it must mean something....</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30861856</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30863134</id>
	<title>Re:When did /. become linkedin</title>
	<author>Anonymous</author>
	<datestamp>1264153020000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>u  got a problem w/ linkedin? My friend got a job @ sun microsystems due to linkedin.</p><p>there are a lot of good jobs listed on linkedin.</p></htmltext>
<tokenext>u got a problem w/ linkedin ?
My friend got a job @ sun microsystems due to linkedin.there are a lot of good jobs listed on linkedin .</tokentext>
<sentencetext>u  got a problem w/ linkedin?
My friend got a job @ sun microsystems due to linkedin.there are a lot of good jobs listed on linkedin.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_22_1428211.30862120</parent>
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