<article>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#article10_01_06_1330240</id>
	<title>How Apple Orchestrates Controlled Leaks, and Why</title>
	<author>CmdrTaco</author>
	<datestamp>1262786280000</datestamp>
	<htmltext>Lanxon writes <i>"'I was a Senior Marketing Manager at Apple and I was <a href="http://www.macobserver.com/tmo/article/how\_apple\_does\_controlled\_leaks/">instructed to do some controlled leaks</a>,' confesses John Martellaro. Monday's article at the Wall Street Journal, which provided confirmation of an Apple tablet device, had all the earmarks of a controlled leak. Here's how Apple does it. Often Apple has a need to let information out, unofficially. The company has been doing that for years, and it helps preserve Apple's consistent, official reputation for never talking about unreleased products. The way it works is that a senior exec will come in and say, 'We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were published, that would be nice. No e-mails!'"</i></htmltext>
<tokenext>Lanxon writes " 'I was a Senior Marketing Manager at Apple and I was instructed to do some controlled leaks, ' confesses John Martellaro .
Monday 's article at the Wall Street Journal , which provided confirmation of an Apple tablet device , had all the earmarks of a controlled leak .
Here 's how Apple does it .
Often Apple has a need to let information out , unofficially .
The company has been doing that for years , and it helps preserve Apple 's consistent , official reputation for never talking about unreleased products .
The way it works is that a senior exec will come in and say , 'We need to release this specific information .
John , do you have a trusted friend at a major outlet ?
If so , call him/her and have a conversation .
Idly mention this information and suggest that if it were published , that would be nice .
No e-mails !
' "</tokentext>
<sentencetext>Lanxon writes "'I was a Senior Marketing Manager at Apple and I was instructed to do some controlled leaks,' confesses John Martellaro.
Monday's article at the Wall Street Journal, which provided confirmation of an Apple tablet device, had all the earmarks of a controlled leak.
Here's how Apple does it.
Often Apple has a need to let information out, unofficially.
The company has been doing that for years, and it helps preserve Apple's consistent, official reputation for never talking about unreleased products.
The way it works is that a senior exec will come in and say, 'We need to release this specific information.
John, do you have a trusted friend at a major outlet?
If so, call him/her and have a conversation.
Idly mention this information and suggest that if it were published, that would be nice.
No e-mails!
'"</sentencetext>
</article>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669268</id>
	<title>Re:More like applie</title>
	<author>Anonymous</author>
	<datestamp>1262792220000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Exactly. Engadget, Gizmodo, and the rest of the Apple-centered gadget blogs get a big boost if they can get the latest leak, even if it is nothing more than an ad for Apple.</htmltext>
<tokenext>Exactly .
Engadget , Gizmodo , and the rest of the Apple-centered gadget blogs get a big boost if they can get the latest leak , even if it is nothing more than an ad for Apple .</tokentext>
<sentencetext>Exactly.
Engadget, Gizmodo, and the rest of the Apple-centered gadget blogs get a big boost if they can get the latest leak, even if it is nothing more than an ad for Apple.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669304</id>
	<title>YUO FAIL IT</title>
	<author>Anonymous</author>
	<datestamp>1262792340000</datestamp>
	<modclass>Offtopic</modclass>
	<modscore>-1</modscore>
	<htmltext>on baby...don't Goodbye..N.she had ASSOCIATION OF</htmltext>
<tokenext>on baby...do n't Goodbye..N.she had ASSOCIATION OF</tokentext>
<sentencetext>on baby...don't Goodbye..N.she had ASSOCIATION OF</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669356</id>
	<title>Re:More like applie</title>
	<author>binarylarry</author>
	<datestamp>1262792640000</datestamp>
	<modclass>Funny</modclass>
	<modscore>4</modscore>
	<htmltext><p>It's great how much bigger companies do this, here's a transcript I recorded recently:</p><p>for(;;) {<br>Informant Exec: So online mag, this is totally off the record, but we're thinking about cloning something Apple is doing.<br>Online Mag: O RLY?<br>Informant Exec: Yeah, it's going to totally fucking kill Apple.<br>Online Mag: Wow, that sounds amazing, what is is?<br>Informant Exec: It's kind of like the iPhone only much more innovative<br>Online Mag: Sounds like it's really going to change the market, any other projects you're working on?<br>Information Exec: Yeah, we're also talking about cloning some stuff Google is doing.<br>Online Mag: O RLY?<br>Informant Exec: Yeah, it's going to totally fucking kill Google.<br>Online Mag: Wow, that sounds amazing, what is is?<br>Informant Exec: It's kind of like Google search only much more innovative<br>Online Mag: Sounds like it's really going to change the market, any other projects you're working on?<br>}</p></htmltext>
<tokenext>It 's great how much bigger companies do this , here 's a transcript I recorded recently : for ( ; ; ) { Informant Exec : So online mag , this is totally off the record , but we 're thinking about cloning something Apple is doing.Online Mag : O RLY ? Informant Exec : Yeah , it 's going to totally fucking kill Apple.Online Mag : Wow , that sounds amazing , what is is ? Informant Exec : It 's kind of like the iPhone only much more innovativeOnline Mag : Sounds like it 's really going to change the market , any other projects you 're working on ? Information Exec : Yeah , we 're also talking about cloning some stuff Google is doing.Online Mag : O RLY ? Informant Exec : Yeah , it 's going to totally fucking kill Google.Online Mag : Wow , that sounds amazing , what is is ? Informant Exec : It 's kind of like Google search only much more innovativeOnline Mag : Sounds like it 's really going to change the market , any other projects you 're working on ?
}</tokentext>
<sentencetext>It's great how much bigger companies do this, here's a transcript I recorded recently:for(;;) {Informant Exec: So online mag, this is totally off the record, but we're thinking about cloning something Apple is doing.Online Mag: O RLY?Informant Exec: Yeah, it's going to totally fucking kill Apple.Online Mag: Wow, that sounds amazing, what is is?Informant Exec: It's kind of like the iPhone only much more innovativeOnline Mag: Sounds like it's really going to change the market, any other projects you're working on?Information Exec: Yeah, we're also talking about cloning some stuff Google is doing.Online Mag: O RLY?Informant Exec: Yeah, it's going to totally fucking kill Google.Online Mag: Wow, that sounds amazing, what is is?Informant Exec: It's kind of like Google search only much more innovativeOnline Mag: Sounds like it's really going to change the market, any other projects you're working on?
}</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669010</id>
	<title>everyone does it</title>
	<author>alen</author>
	<datestamp>1262790900000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext><p>did you really think all those dumb unboxing youtube videos of the Pre and other cell phones where they don't show anything weren't official marketing? if it really was someone who stole a copy then they would show off every feature on the internet so all the internet peoplez would think they are cool</p></htmltext>
<tokenext>did you really think all those dumb unboxing youtube videos of the Pre and other cell phones where they do n't show anything were n't official marketing ?
if it really was someone who stole a copy then they would show off every feature on the internet so all the internet peoplez would think they are cool</tokentext>
<sentencetext>did you really think all those dumb unboxing youtube videos of the Pre and other cell phones where they don't show anything weren't official marketing?
if it really was someone who stole a copy then they would show off every feature on the internet so all the internet peoplez would think they are cool</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668936</id>
	<title>Is this before or after...</title>
	<author>Anonymous</author>
	<datestamp>1262790360000</datestamp>
	<modclass>Funny</modclass>
	<modscore>2</modscore>
	<htmltext><p>you purchased more Apple stock?</p></htmltext>
<tokenext>you purchased more Apple stock ?</tokentext>
<sentencetext>you purchased more Apple stock?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669662</id>
	<title>Re:Ethics</title>
	<author>A. B3ttik</author>
	<datestamp>1262794080000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext>What makes you think this is unethical? They're not lying or even doing things underhanded. They're just spreading information in an unusual way.
<br> <br>
Note that as a fellow Galt Follower, I am interested in your response.</htmltext>
<tokenext>What makes you think this is unethical ?
They 're not lying or even doing things underhanded .
They 're just spreading information in an unusual way .
Note that as a fellow Galt Follower , I am interested in your response .</tokentext>
<sentencetext>What makes you think this is unethical?
They're not lying or even doing things underhanded.
They're just spreading information in an unusual way.
Note that as a fellow Galt Follower, I am interested in your response.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669262</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669262</id>
	<title>Ethics</title>
	<author>kenp2002</author>
	<datestamp>1262792160000</datestamp>
	<modclass>Informativ</modclass>
	<modscore>2</modscore>
	<htmltext><p>Ethics (n): The 'optional' set of rules companies occasionally engage when it is a benefit to the company but publically declaire they use at all times.</p></htmltext>
<tokenext>Ethics ( n ) : The 'optional ' set of rules companies occasionally engage when it is a benefit to the company but publically declaire they use at all times .</tokentext>
<sentencetext>Ethics (n): The 'optional' set of rules companies occasionally engage when it is a benefit to the company but publically declaire they use at all times.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669706</id>
	<title>Re:duh?</title>
	<author>interiot</author>
	<datestamp>1262794380000</datestamp>
	<modclass>Informativ</modclass>
	<modscore>3</modscore>
	<htmltext>Sure, it's good business sense to get consumer/reviewer reaction <i>before</i> investing all the money required to develop a product.  But again, <a href="http://en.wikipedia.org/wiki/Trial\_balloon" title="wikipedia.org">this has been standard practice among corporations and politicians for a while</a> [wikipedia.org].</htmltext>
<tokenext>Sure , it 's good business sense to get consumer/reviewer reaction before investing all the money required to develop a product .
But again , this has been standard practice among corporations and politicians for a while [ wikipedia.org ] .</tokentext>
<sentencetext>Sure, it's good business sense to get consumer/reviewer reaction before investing all the money required to develop a product.
But again, this has been standard practice among corporations and politicians for a while [wikipedia.org].</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669098</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669578</id>
	<title>Re:Stocks?</title>
	<author>je ne sais quoi</author>
	<datestamp>1262793660000</datestamp>
	<modclass>Informativ</modclass>
	<modscore>2</modscore>
	<htmltext>Insider trades are in the public domain.  Yahoo stocks has a nice <a href="http://finance.yahoo.com/q/it?s=AAPL" title="yahoo.com">list</a> [yahoo.com].   According to them, the last trade by an insider was December 2nd, 2009.  I wouldn't know how these things go down, but my guess is that's too early to be able to easily pin as illegal behavior without some direct evidence.  Also, I'd guess that a lot of the big shots are in it for the long haul and aren't interested in gaming their own stock (I could surely be wrong if the iSlate turns out to be a dud and there's a whole bunch of insider trades before the 27th).  I would hope that the SEC would look pretty hard at the trades of reporters who report on stocks in addition to the insiders though.</htmltext>
<tokenext>Insider trades are in the public domain .
Yahoo stocks has a nice list [ yahoo.com ] .
According to them , the last trade by an insider was December 2nd , 2009 .
I would n't know how these things go down , but my guess is that 's too early to be able to easily pin as illegal behavior without some direct evidence .
Also , I 'd guess that a lot of the big shots are in it for the long haul and are n't interested in gaming their own stock ( I could surely be wrong if the iSlate turns out to be a dud and there 's a whole bunch of insider trades before the 27th ) .
I would hope that the SEC would look pretty hard at the trades of reporters who report on stocks in addition to the insiders though .</tokentext>
<sentencetext>Insider trades are in the public domain.
Yahoo stocks has a nice list [yahoo.com].
According to them, the last trade by an insider was December 2nd, 2009.
I wouldn't know how these things go down, but my guess is that's too early to be able to easily pin as illegal behavior without some direct evidence.
Also, I'd guess that a lot of the big shots are in it for the long haul and aren't interested in gaming their own stock (I could surely be wrong if the iSlate turns out to be a dud and there's a whole bunch of insider trades before the 27th).
I would hope that the SEC would look pretty hard at the trades of reporters who report on stocks in addition to the insiders though.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669142</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669764</id>
	<title>Re:Have they not heard of tape recorders?</title>
	<author>BobMcD</author>
	<datestamp>1262794680000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext><p>In many places this sort of recording isn't legal.  It is theoretically possible to attach some sort of consequences to breaking a confidence.  It would be a different matter if you gave your permission to be recorded, were in a public place, etc, but if you specifically asked to have a private, off the record, conversation things get a little less black and white.</p><p>A person may or may not face legal penalty for this kind of behavior, but you can be certain they would never get those kinds of tips again.  Since tips generate stories and stories generate money, there isn't a great deal of incentive for outing a tipster.</p></htmltext>
<tokenext>In many places this sort of recording is n't legal .
It is theoretically possible to attach some sort of consequences to breaking a confidence .
It would be a different matter if you gave your permission to be recorded , were in a public place , etc , but if you specifically asked to have a private , off the record , conversation things get a little less black and white.A person may or may not face legal penalty for this kind of behavior , but you can be certain they would never get those kinds of tips again .
Since tips generate stories and stories generate money , there is n't a great deal of incentive for outing a tipster .</tokentext>
<sentencetext>In many places this sort of recording isn't legal.
It is theoretically possible to attach some sort of consequences to breaking a confidence.
It would be a different matter if you gave your permission to be recorded, were in a public place, etc, but if you specifically asked to have a private, off the record, conversation things get a little less black and white.A person may or may not face legal penalty for this kind of behavior, but you can be certain they would never get those kinds of tips again.
Since tips generate stories and stories generate money, there isn't a great deal of incentive for outing a tipster.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669384</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670942</id>
	<title>Re:Another Apple Trick</title>
	<author>tibman</author>
	<datestamp>1262798760000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Is that copy pasta?  Because that was good : )</p></htmltext>
<tokenext>Is that copy pasta ?
Because that was good : )</tokentext>
<sentencetext>Is that copy pasta?
Because that was good : )</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668926</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669256</id>
	<title>Re:More like applie</title>
	<author>Cronock</author>
	<datestamp>1262792160000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>You forgot that they're a huge leader in their field and there is a very large market for the information by itself.  Competitors develop products just over a rumor Apple is making something new and exciting.  Apple early adopters start putting away cash for this new product, and people post all over the internet about how bad of an idea rumored iProduct will be, or what features they'd like to see.</htmltext>
<tokenext>You forgot that they 're a huge leader in their field and there is a very large market for the information by itself .
Competitors develop products just over a rumor Apple is making something new and exciting .
Apple early adopters start putting away cash for this new product , and people post all over the internet about how bad of an idea rumored iProduct will be , or what features they 'd like to see .</tokentext>
<sentencetext>You forgot that they're a huge leader in their field and there is a very large market for the information by itself.
Competitors develop products just over a rumor Apple is making something new and exciting.
Apple early adopters start putting away cash for this new product, and people post all over the internet about how bad of an idea rumored iProduct will be, or what features they'd like to see.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669368</id>
	<title>Re:duh?</title>
	<author>Sophira</author>
	<datestamp>1262792700000</datestamp>
	<modclass>Informativ</modclass>
	<modscore>3</modscore>
	<htmltext><p>Except that they shut Think Secret down, remember?</p></htmltext>
<tokenext>Except that they shut Think Secret down , remember ?</tokentext>
<sentencetext>Except that they shut Think Secret down, remember?</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669098</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</id>
	<title>More like applie</title>
	<author>Tobor the Eighth Man</author>
	<datestamp>1262790300000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>5</modscore>
	<htmltext><p>It's worth noting that if Apple were a smaller company, this sort of behavior would (or should, you can always find more shills) get doors slammed in its face at media outlets pretty fast. There's two reasons why it doesn't: 1. They're probably well-connected enough that they could always find someone else to leak their supposed "info," either through naievete or just apathy, and 2. They're so big that exclusive Apple news is a big plus, even if it turns out to be false or misleading.</p></htmltext>
<tokenext>It 's worth noting that if Apple were a smaller company , this sort of behavior would ( or should , you can always find more shills ) get doors slammed in its face at media outlets pretty fast .
There 's two reasons why it does n't : 1 .
They 're probably well-connected enough that they could always find someone else to leak their supposed " info , " either through naievete or just apathy , and 2 .
They 're so big that exclusive Apple news is a big plus , even if it turns out to be false or misleading .</tokentext>
<sentencetext>It's worth noting that if Apple were a smaller company, this sort of behavior would (or should, you can always find more shills) get doors slammed in its face at media outlets pretty fast.
There's two reasons why it doesn't: 1.
They're probably well-connected enough that they could always find someone else to leak their supposed "info," either through naievete or just apathy, and 2.
They're so big that exclusive Apple news is a big plus, even if it turns out to be false or misleading.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672404</id>
	<title>Unworkable.</title>
	<author>Anonymous</author>
	<datestamp>1262804580000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><blockquote><div><p>1. recording massive amounts of evidence(when did he ask you, how, what time, save emails offsite) for your own benefit</p></div></blockquote><p>And be immediately terminated for theft of company secret(s) (the e-mail bit)</p><blockquote><div><p>2. get an authorization document on company letterhead signed by him</p></div></blockquote><p>You know this is never going to happen, which is likely to lead to...</p><blockquote><div><p>3. refuse to do it.</p></div></blockquote><p>And be immediately terminated for refusal to follow order/insubordination.</p><p>In summary, your proposed solutions are all VERY VERY bad ideas (tm)</p></div>
	</htmltext>
<tokenext>1. recording massive amounts of evidence ( when did he ask you , how , what time , save emails offsite ) for your own benefitAnd be immediately terminated for theft of company secret ( s ) ( the e-mail bit ) 2. get an authorization document on company letterhead signed by himYou know this is never going to happen , which is likely to lead to...3. refuse to do it.And be immediately terminated for refusal to follow order/insubordination.In summary , your proposed solutions are all VERY VERY bad ideas ( tm )</tokentext>
<sentencetext>1. recording massive amounts of evidence(when did he ask you, how, what time, save emails offsite) for your own benefitAnd be immediately terminated for theft of company secret(s) (the e-mail bit)2. get an authorization document on company letterhead signed by himYou know this is never going to happen, which is likely to lead to...3. refuse to do it.And be immediately terminated for refusal to follow order/insubordination.In summary, your proposed solutions are all VERY VERY bad ideas (tm)
	</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669144</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669470</id>
	<title>Re:I will need some help with this.</title>
	<author>Cwix</author>
	<datestamp>1262793180000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>apple and DRM-free?</htmltext>
<tokenext>apple and DRM-free ?</tokentext>
<sentencetext>apple and DRM-free?</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669184</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669054</id>
	<title>Re:Another Apple Trick</title>
	<author>confused one</author>
	<datestamp>1262791080000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Buh...  <b>WHAT?</b></htmltext>
<tokenext>Buh... WHAT ?</tokentext>
<sentencetext>Buh...  WHAT?</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668926</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669738</id>
	<title>More publicity</title>
	<author>thetsguy</author>
	<datestamp>1262794500000</datestamp>
	<modclass>Informativ</modclass>
	<modscore>2</modscore>
	<htmltext>And we are increasing the publicity by discussing this.</htmltext>
<tokenext>And we are increasing the publicity by discussing this .</tokentext>
<sentencetext>And we are increasing the publicity by discussing this.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669684</id>
	<title>Surprised?</title>
	<author>Andrevan</author>
	<datestamp>1262794260000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext>Is anyone really reading this and scratching their heads, saying, "Well gee, I thought it was a bunch of intrepid hackers who broke into the mainframe to steal the pix?"

Of course Apple orchestrates their leaks and rumors. Even their litigious cease and desisting of Mac rumor sites is all part of cultivating their mystique. Even "non-evil" companies like Google pull shit like this. It's all part of the marketing game to build pre-release buzz for products.</htmltext>
<tokenext>Is anyone really reading this and scratching their heads , saying , " Well gee , I thought it was a bunch of intrepid hackers who broke into the mainframe to steal the pix ?
" Of course Apple orchestrates their leaks and rumors .
Even their litigious cease and desisting of Mac rumor sites is all part of cultivating their mystique .
Even " non-evil " companies like Google pull shit like this .
It 's all part of the marketing game to build pre-release buzz for products .</tokentext>
<sentencetext>Is anyone really reading this and scratching their heads, saying, "Well gee, I thought it was a bunch of intrepid hackers who broke into the mainframe to steal the pix?
"

Of course Apple orchestrates their leaks and rumors.
Even their litigious cease and desisting of Mac rumor sites is all part of cultivating their mystique.
Even "non-evil" companies like Google pull shit like this.
It's all part of the marketing game to build pre-release buzz for products.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670504</id>
	<title>Re:Another Apple Trick</title>
	<author>FlyingBishop</author>
	<datestamp>1262797320000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>See, now that post was flamebait, and it's modded troll. People these days. I could understand a troll mod for the OP, but really... if you thought that was a serious attack on anyone, and worthy of a scathing flame reply... I think you should seek professional help. You have a serious problem.</p></htmltext>
<tokenext>See , now that post was flamebait , and it 's modded troll .
People these days .
I could understand a troll mod for the OP , but really... if you thought that was a serious attack on anyone , and worthy of a scathing flame reply... I think you should seek professional help .
You have a serious problem .</tokentext>
<sentencetext>See, now that post was flamebait, and it's modded troll.
People these days.
I could understand a troll mod for the OP, but really... if you thought that was a serious attack on anyone, and worthy of a scathing flame reply... I think you should seek professional help.
You have a serious problem.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669156</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669498</id>
	<title>Re:The reasons</title>
	<author>snowwrestler</author>
	<datestamp>1262793240000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext><p>In the case of today, I would guess:</p><p><a href="http://bits.blogs.nytimes.com/2010/01/05/ahead-of-apple-microsoft-and-hp-to-reveal-slate-pc/" title="nytimes.com">the competitor is Microsoft</a> [nytimes.com]</p><p>and</p><p>the partners are <a href="http://www.computerworld.com/s/article/9143107/Apple\_s\_tablet\_will\_use\_Verizon\_s\_3G\_network\_sources\_say" title="computerworld.com">Verizon</a> [computerworld.com] (<a href="http://www.iphonefaq.org/archives/97781" title="iphonefaq.org">more</a> [iphonefaq.org]) and <a href="http://arstechnica.com/apple/news/2009/12/possible-apple-tv-subscription-service-faces-uphill-battle.ars" title="arstechnica.com">TV networks (for content)</a> [arstechnica.com]</p></htmltext>
<tokenext>In the case of today , I would guess : the competitor is Microsoft [ nytimes.com ] andthe partners are Verizon [ computerworld.com ] ( more [ iphonefaq.org ] ) and TV networks ( for content ) [ arstechnica.com ]</tokentext>
<sentencetext>In the case of today, I would guess:the competitor is Microsoft [nytimes.com]andthe partners are Verizon [computerworld.com] (more [iphonefaq.org]) and TV networks (for content) [arstechnica.com]</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669186</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669396</id>
	<title>Exclusive news</title>
	<author>Anonymous</author>
	<datestamp>1262792820000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p><div class="quote"><p> 2. They're so big that exclusive Apple news is a big plus, even if it turns out to be false or misleading.</p></div><p>Exclusive is another key. Because Apple manages and controls its leaks so closely, being chosen to receive leaked info can double your outlet's pageviews. So of course you play along.</p><p>Whereas when a looser-run company, even one of similar size (say, Microsoft or HP) tries to leak something, every blogger and his mother had the same scoop a month ago.</p></div>
	</htmltext>
<tokenext>2 .
They 're so big that exclusive Apple news is a big plus , even if it turns out to be false or misleading.Exclusive is another key .
Because Apple manages and controls its leaks so closely , being chosen to receive leaked info can double your outlet 's pageviews .
So of course you play along.Whereas when a looser-run company , even one of similar size ( say , Microsoft or HP ) tries to leak something , every blogger and his mother had the same scoop a month ago .</tokentext>
<sentencetext> 2.
They're so big that exclusive Apple news is a big plus, even if it turns out to be false or misleading.Exclusive is another key.
Because Apple manages and controls its leaks so closely, being chosen to receive leaked info can double your outlet's pageviews.
So of course you play along.Whereas when a looser-run company, even one of similar size (say, Microsoft or HP) tries to leak something, every blogger and his mother had the same scoop a month ago.
	</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669156</id>
	<title>Re:Another Apple Trick</title>
	<author>elrous0</author>
	<datestamp>1262791680000</datestamp>
	<modclass>Funny</modclass>
	<modscore>1</modscore>
	<htmltext>Flamebait mods? Cult members are nothing if not humorless.</htmltext>
<tokenext>Flamebait mods ?
Cult members are nothing if not humorless .</tokentext>
<sentencetext>Flamebait mods?
Cult members are nothing if not humorless.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668926</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669274</id>
	<title>Re:duh?</title>
	<author>elrous0</author>
	<datestamp>1262792220000</datestamp>
	<modclass>Funny</modclass>
	<modscore>5</modscore>
	<htmltext>With all these flamebait mods, I can't help but picture a legion of hipster-wannabe Mac fanboys with mod points glaring at their MacBook screens, caressing their iPhones like rosaries, all mumbling "How DARE they insult Father Steve!!!" in unison in every juice bar in America.</htmltext>
<tokenext>With all these flamebait mods , I ca n't help but picture a legion of hipster-wannabe Mac fanboys with mod points glaring at their MacBook screens , caressing their iPhones like rosaries , all mumbling " How DARE they insult Father Steve ! ! !
" in unison in every juice bar in America .</tokentext>
<sentencetext>With all these flamebait mods, I can't help but picture a legion of hipster-wannabe Mac fanboys with mod points glaring at their MacBook screens, caressing their iPhones like rosaries, all mumbling "How DARE they insult Father Steve!!!
" in unison in every juice bar in America.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668898</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30675342</id>
	<title>Re:Another Apple Trick</title>
	<author>Anonymous</author>
	<datestamp>1262774580000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>Apparently, according to an unsourced article I read somewhere, it is because filmmakers had action strs do this so for tight shots the actors face would not be obscured by the sights.  Gang memebers started doing it becuase thats how they did it in the movies, and to look "cool"</p></htmltext>
<tokenext>Apparently , according to an unsourced article I read somewhere , it is because filmmakers had action strs do this so for tight shots the actors face would not be obscured by the sights .
Gang memebers started doing it becuase thats how they did it in the movies , and to look " cool "</tokentext>
<sentencetext>Apparently, according to an unsourced article I read somewhere, it is because filmmakers had action strs do this so for tight shots the actors face would not be obscured by the sights.
Gang memebers started doing it becuase thats how they did it in the movies, and to look "cool"</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672498</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668898</id>
	<title>duh?</title>
	<author>Anonymous</author>
	<datestamp>1262790120000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>5</modscore>
	<htmltext>Thats how they all do it. Hell its even how the government does it. This isnt news, its well known common practice. Thats why its always fun when Apple goes after someone about a leak. Because in those situations, you KNOW Apple didnt authorize the leak and it makes you snicker.</htmltext>
<tokenext>Thats how they all do it .
Hell its even how the government does it .
This isnt news , its well known common practice .
Thats why its always fun when Apple goes after someone about a leak .
Because in those situations , you KNOW Apple didnt authorize the leak and it makes you snicker .</tokentext>
<sentencetext>Thats how they all do it.
Hell its even how the government does it.
This isnt news, its well known common practice.
Thats why its always fun when Apple goes after someone about a leak.
Because in those situations, you KNOW Apple didnt authorize the leak and it makes you snicker.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668874</id>
	<title>O rly?</title>
	<author>Anonymous</author>
	<datestamp>1262790000000</datestamp>
	<modclass>None</modclass>
	<modscore>-1</modscore>
	<htmltext>Whoda thought it?</htmltext>
<tokenext>Whoda thought it ?</tokentext>
<sentencetext>Whoda thought it?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670260</id>
	<title>Re:duh?</title>
	<author>couchslug</author>
	<datestamp>1262796420000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>"Because in those situations, you KNOW Apple didnt authorize the leak and it makes you snicker."</p><p>They certainly wouldn't be sophisticated enough to use that tactic to reinforce a deliberate leak...</p></htmltext>
<tokenext>" Because in those situations , you KNOW Apple didnt authorize the leak and it makes you snicker .
" They certainly would n't be sophisticated enough to use that tactic to reinforce a deliberate leak.. .</tokentext>
<sentencetext>"Because in those situations, you KNOW Apple didnt authorize the leak and it makes you snicker.
"They certainly wouldn't be sophisticated enough to use that tactic to reinforce a deliberate leak...</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668898</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669736</id>
	<title>News?....</title>
	<author>vectorstream</author>
	<datestamp>1262794500000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext>How's that any f@cking news to begin with?....If your leak looks like advertisement on the hush-hush it usually is. Disinformation  campaign 101 - only its' not some spook agency , it's some corporate entity behind it. Apple has to do a lot more of this crap as so many of their sales are to consumers so the the whole FUD strategy has to be rehashed every quarter or so.</htmltext>
<tokenext>How 's that any f @ cking news to begin with ? ....If your leak looks like advertisement on the hush-hush it usually is .
Disinformation campaign 101 - only its ' not some spook agency , it 's some corporate entity behind it .
Apple has to do a lot more of this crap as so many of their sales are to consumers so the the whole FUD strategy has to be rehashed every quarter or so .</tokentext>
<sentencetext>How's that any f@cking news to begin with?....If your leak looks like advertisement on the hush-hush it usually is.
Disinformation  campaign 101 - only its' not some spook agency , it's some corporate entity behind it.
Apple has to do a lot more of this crap as so many of their sales are to consumers so the the whole FUD strategy has to be rehashed every quarter or so.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669142</id>
	<title>Stocks?</title>
	<author>retech</author>
	<datestamp>1262791620000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>5</modscore>
	<htmltext>I'd love to see some data about company insiders and their stock purchasing/selling in relation to the "leaks". There are a few people making a shitload of $$$ off of the leaks. And if they are not then I'd be shocked. The last WSJ "leak" shot appl stock way up and my first thought was: someone is having a nice Christmas bonus.</htmltext>
<tokenext>I 'd love to see some data about company insiders and their stock purchasing/selling in relation to the " leaks " .
There are a few people making a shitload of $ $ $ off of the leaks .
And if they are not then I 'd be shocked .
The last WSJ " leak " shot appl stock way up and my first thought was : someone is having a nice Christmas bonus .</tokentext>
<sentencetext>I'd love to see some data about company insiders and their stock purchasing/selling in relation to the "leaks".
There are a few people making a shitload of $$$ off of the leaks.
And if they are not then I'd be shocked.
The last WSJ "leak" shot appl stock way up and my first thought was: someone is having a nice Christmas bonus.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669636</id>
	<title>Re:duh?</title>
	<author>Anonymous</author>
	<datestamp>1262793960000</datestamp>
	<modclass>Funny</modclass>
	<modscore>0</modscore>
	<htmltext><p>I have a MacBook Pro, jerk.
</p><p>MacBooks are for wanna-bes.</p></htmltext>
<tokenext>I have a MacBook Pro , jerk .
MacBooks are for wan na-bes .</tokentext>
<sentencetext>I have a MacBook Pro, jerk.
MacBooks are for wanna-bes.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669274</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669726</id>
	<title>Re:duh?</title>
	<author>3dr</author>
	<datestamp>1262794440000</datestamp>
	<modclass>Funny</modclass>
	<modscore>1</modscore>
	<htmltext><p>I'm caressing my iphone at an oxygen bar, you insensitive clod.</p></htmltext>
<tokenext>I 'm caressing my iphone at an oxygen bar , you insensitive clod .</tokentext>
<sentencetext>I'm caressing my iphone at an oxygen bar, you insensitive clod.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669274</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30673456</id>
	<title>Re:Another Apple Trick</title>
	<author>Mongoose Disciple</author>
	<datestamp>1262808960000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p><i>Ok, does anyone know why these idiot gang members always hold their pistols sideways?? </i></p><p>I forget exactly what I'd heard, but it was something about the recoil and the kind of shooting they were doing.  Maybe you want the gun to kick a different way during a drive-by, I have no idea.</p></htmltext>
<tokenext>Ok , does anyone know why these idiot gang members always hold their pistols sideways ? ?
I forget exactly what I 'd heard , but it was something about the recoil and the kind of shooting they were doing .
Maybe you want the gun to kick a different way during a drive-by , I have no idea .</tokentext>
<sentencetext>Ok, does anyone know why these idiot gang members always hold their pistols sideways??
I forget exactly what I'd heard, but it was something about the recoil and the kind of shooting they were doing.
Maybe you want the gun to kick a different way during a drive-by, I have no idea.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672498</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669384</id>
	<title>Have they not heard of tape recorders?</title>
	<author>Anonymous</author>
	<datestamp>1262792760000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><blockquote><div><p>'We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were published, that would be nice. No e-mails!'</p></div></blockquote><p>Surely they need to know exactly what was told to them and have proof, so have the reporters not heard of taping the conversation? "No emails" is obviously a "we don't want a paper trail (even if it is obvious)" thing, but even having the conversation directly in the first place leaves some kind of trail!</p></div>
	</htmltext>
<tokenext>'We need to release this specific information .
John , do you have a trusted friend at a major outlet ?
If so , call him/her and have a conversation .
Idly mention this information and suggest that if it were published , that would be nice .
No e-mails !
'Surely they need to know exactly what was told to them and have proof , so have the reporters not heard of taping the conversation ?
" No emails " is obviously a " we do n't want a paper trail ( even if it is obvious ) " thing , but even having the conversation directly in the first place leaves some kind of trail !</tokentext>
<sentencetext>'We need to release this specific information.
John, do you have a trusted friend at a major outlet?
If so, call him/her and have a conversation.
Idly mention this information and suggest that if it were published, that would be nice.
No e-mails!
'Surely they need to know exactly what was told to them and have proof, so have the reporters not heard of taping the conversation?
"No emails" is obviously a "we don't want a paper trail (even if it is obvious)" thing, but even having the conversation directly in the first place leaves some kind of trail!
	</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30671104</id>
	<title>Re:duh?</title>
	<author>golden age villain</author>
	<datestamp>1262799480000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>How DARE you... Wait!</htmltext>
<tokenext>How DARE you... Wait !</tokentext>
<sentencetext>How DARE you... Wait!</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669274</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670768</id>
	<title>Re:Ethics</title>
	<author>ekimminau</author>
	<datestamp>1262798160000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>2</modscore>
	<htmltext>This is no such thing as "business ethics". There is only "ethics".</htmltext>
<tokenext>This is no such thing as " business ethics " .
There is only " ethics " .</tokentext>
<sentencetext>This is no such thing as "business ethics".
There is only "ethics".</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669262</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672144</id>
	<title>Re:Stocks?</title>
	<author>Rich0</author>
	<datestamp>1262803500000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>An insider is anybody with material information about a company that isn't public.  Sure, the people on those lists are certainly insiders, but they're not ALL insiders.</p><p>If I whisper to a friend that my employer is announcing a new widget next Tuesday, my friend is now an insider.  Granted, it is VERY hard to spot this kind of stuff, but that doesn't make it any less illegal.</p><p>The whole concept of a stock market is that everybody has access to the same information.  When one group of people has access to information that others do not, it undermines the entire institution, as nobody wants to trust somebody selling them stock, or offering to buy it.  Are they doing it because they know something that you don't?</p><p>I wonder if this sort of thing could be fixed by making stock prices less granular.  Have everybody publicly post bids/asks all week, and then over the weekend the price is set to maximize volume and everything gets executed.  That makes price far less susceptible to the speed at which information is disseminated.  You could also avoid last-minute order rushing to keep trades secret by having a rule that the total volume during any hour on Friday will be no more than 1/32nd that of the Mon-Thurs total, and trades on Fri will be first-come-first-serve.  So, if you wait you might not get your trade in.</p></htmltext>
<tokenext>An insider is anybody with material information about a company that is n't public .
Sure , the people on those lists are certainly insiders , but they 're not ALL insiders.If I whisper to a friend that my employer is announcing a new widget next Tuesday , my friend is now an insider .
Granted , it is VERY hard to spot this kind of stuff , but that does n't make it any less illegal.The whole concept of a stock market is that everybody has access to the same information .
When one group of people has access to information that others do not , it undermines the entire institution , as nobody wants to trust somebody selling them stock , or offering to buy it .
Are they doing it because they know something that you do n't ? I wonder if this sort of thing could be fixed by making stock prices less granular .
Have everybody publicly post bids/asks all week , and then over the weekend the price is set to maximize volume and everything gets executed .
That makes price far less susceptible to the speed at which information is disseminated .
You could also avoid last-minute order rushing to keep trades secret by having a rule that the total volume during any hour on Friday will be no more than 1/32nd that of the Mon-Thurs total , and trades on Fri will be first-come-first-serve .
So , if you wait you might not get your trade in .</tokentext>
<sentencetext>An insider is anybody with material information about a company that isn't public.
Sure, the people on those lists are certainly insiders, but they're not ALL insiders.If I whisper to a friend that my employer is announcing a new widget next Tuesday, my friend is now an insider.
Granted, it is VERY hard to spot this kind of stuff, but that doesn't make it any less illegal.The whole concept of a stock market is that everybody has access to the same information.
When one group of people has access to information that others do not, it undermines the entire institution, as nobody wants to trust somebody selling them stock, or offering to buy it.
Are they doing it because they know something that you don't?I wonder if this sort of thing could be fixed by making stock prices less granular.
Have everybody publicly post bids/asks all week, and then over the weekend the price is set to maximize volume and everything gets executed.
That makes price far less susceptible to the speed at which information is disseminated.
You could also avoid last-minute order rushing to keep trades secret by having a rule that the total volume during any hour on Friday will be no more than 1/32nd that of the Mon-Thurs total, and trades on Fri will be first-come-first-serve.
So, if you wait you might not get your trade in.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669578</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669144</id>
	<title>Controlled Leaks</title>
	<author>Anonymous</author>
	<datestamp>1262791620000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext><p>"...Senior Marketing Manager at Apple and I was instructed to do some controlled leaks".</p><p>Let me be the first to say that anytime you boss wants you to do something "off the record", you need to start doing 1 or all of 3 things:</p><p>1. recording massive amounts of evidence(when did he ask you, how, what time, save emails offsite) for your own benefit<br>2. get an authorization document on company letterhead signed by him<br>3. refuse to do it.</p><p>They are setting you up my friend.  You've probably broken some type of law already and don't even know it.  I can't wait to hear their ass-covering testimony.  "I never authorized him to do that.  Yes your honor, I did speak with him on 1/6/2010 about the new tablet computer.  I said I would like him to discuss the new changes to the device with his colleagues at work.  Never at any time did I mention it was OK to discuss a confidential hardware/software design with the MEDIA!!!</p></htmltext>
<tokenext>" ...Senior Marketing Manager at Apple and I was instructed to do some controlled leaks " .Let me be the first to say that anytime you boss wants you to do something " off the record " , you need to start doing 1 or all of 3 things : 1. recording massive amounts of evidence ( when did he ask you , how , what time , save emails offsite ) for your own benefit2 .
get an authorization document on company letterhead signed by him3 .
refuse to do it.They are setting you up my friend .
You 've probably broken some type of law already and do n't even know it .
I ca n't wait to hear their ass-covering testimony .
" I never authorized him to do that .
Yes your honor , I did speak with him on 1/6/2010 about the new tablet computer .
I said I would like him to discuss the new changes to the device with his colleagues at work .
Never at any time did I mention it was OK to discuss a confidential hardware/software design with the MEDIA ! !
!</tokentext>
<sentencetext>"...Senior Marketing Manager at Apple and I was instructed to do some controlled leaks".Let me be the first to say that anytime you boss wants you to do something "off the record", you need to start doing 1 or all of 3 things:1. recording massive amounts of evidence(when did he ask you, how, what time, save emails offsite) for your own benefit2.
get an authorization document on company letterhead signed by him3.
refuse to do it.They are setting you up my friend.
You've probably broken some type of law already and don't even know it.
I can't wait to hear their ass-covering testimony.
"I never authorized him to do that.
Yes your honor, I did speak with him on 1/6/2010 about the new tablet computer.
I said I would like him to discuss the new changes to the device with his colleagues at work.
Never at any time did I mention it was OK to discuss a confidential hardware/software design with the MEDIA!!
!</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669328</id>
	<title>Controlled leaks?</title>
	<author>Elbart</author>
	<datestamp>1262792460000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext>Is that Cupertinian for press release?</htmltext>
<tokenext>Is that Cupertinian for press release ?</tokentext>
<sentencetext>Is that Cupertinian for press release?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669098</id>
	<title>Re:duh?</title>
	<author>Anonymous</author>
	<datestamp>1262791320000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>3</modscore>
	<htmltext>I think it also gives Apple a way to test reaction to its products without ever promising anything.  That and along with the very active Apple news/rumor sites create a culture that just gets people exited about products, and builds anticipation.  I'm sure often these leaks are red herrings too, which keep the "sources" from being accurate often enough to be trusted.</htmltext>
<tokenext>I think it also gives Apple a way to test reaction to its products without ever promising anything .
That and along with the very active Apple news/rumor sites create a culture that just gets people exited about products , and builds anticipation .
I 'm sure often these leaks are red herrings too , which keep the " sources " from being accurate often enough to be trusted .</tokentext>
<sentencetext>I think it also gives Apple a way to test reaction to its products without ever promising anything.
That and along with the very active Apple news/rumor sites create a culture that just gets people exited about products, and builds anticipation.
I'm sure often these leaks are red herrings too, which keep the "sources" from being accurate often enough to be trusted.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668898</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30774174</id>
	<title>Re:More like applie</title>
	<author>Uberbah</author>
	<datestamp>1263480720000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p><i>It's worth noting that if Apple were a smaller company, this sort of behavior would (or should, you can always find more shills) get doors slammed in its face at media outlets pretty fast.</i></p><p>You must not read <a href="http://www.salon.com/news/opinion/glenn\_greenwald/" title="salon.com">Glenn Greenwald</a> [salon.com].  Our media doesn't give a shit about proper journalism, it cares about "access" so it can get the scoop and be a part of the "Kool Kids Club".  If any reporter did what you suggest upon being offered an Apple exclusive, their editor would fire them on the spot.</p></htmltext>
<tokenext>It 's worth noting that if Apple were a smaller company , this sort of behavior would ( or should , you can always find more shills ) get doors slammed in its face at media outlets pretty fast.You must not read Glenn Greenwald [ salon.com ] .
Our media does n't give a shit about proper journalism , it cares about " access " so it can get the scoop and be a part of the " Kool Kids Club " .
If any reporter did what you suggest upon being offered an Apple exclusive , their editor would fire them on the spot .</tokentext>
<sentencetext>It's worth noting that if Apple were a smaller company, this sort of behavior would (or should, you can always find more shills) get doors slammed in its face at media outlets pretty fast.You must not read Glenn Greenwald [salon.com].
Our media doesn't give a shit about proper journalism, it cares about "access" so it can get the scoop and be a part of the "Kool Kids Club".
If any reporter did what you suggest upon being offered an Apple exclusive, their editor would fire them on the spot.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670282</id>
	<title>Re:The reasons</title>
	<author>The Cisco Kid</author>
	<datestamp>1262796480000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>You left out the 'could have been' part. None of these were stated as being the reasons for certain.</p></htmltext>
<tokenext>You left out the 'could have been ' part .
None of these were stated as being the reasons for certain .</tokentext>
<sentencetext>You left out the 'could have been' part.
None of these were stated as being the reasons for certain.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669186</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669186</id>
	<title>The reasons</title>
	<author>Sockatume</author>
	<datestamp>1262791860000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>4</modscore>
	<htmltext><p>For those who don't feel like actually reading the article, here're the specific reasons given for the tablet leaks:</p><p><i>*  to light a fire under a recalcitrant partner<br>* to float the idea of the US$1,000 price point and gauge reaction<br>* to panic/confuse a potential competitor about whom Apple had some knowledge<br>* to whet analyst and observer expectations to make sure the right kind and number of people show up at the (presumed) January 26 event. Apple hates empty seats and demands SRO at these events.</i></p><p>I'm especially curious about the first and the third. Who is the competitor? The Google/Alex Reader partnership? The rumoured Chrome OS tablet? And who is the partner, a content provider or an OEM? Were they concerned that there wasn't enough interest in the device to guarantee volume, or was it something else?</p></htmltext>
<tokenext>For those who do n't feel like actually reading the article , here 're the specific reasons given for the tablet leaks : * to light a fire under a recalcitrant partner * to float the idea of the US $ 1,000 price point and gauge reaction * to panic/confuse a potential competitor about whom Apple had some knowledge * to whet analyst and observer expectations to make sure the right kind and number of people show up at the ( presumed ) January 26 event .
Apple hates empty seats and demands SRO at these events.I 'm especially curious about the first and the third .
Who is the competitor ?
The Google/Alex Reader partnership ?
The rumoured Chrome OS tablet ?
And who is the partner , a content provider or an OEM ?
Were they concerned that there was n't enough interest in the device to guarantee volume , or was it something else ?</tokentext>
<sentencetext>For those who don't feel like actually reading the article, here're the specific reasons given for the tablet leaks:*  to light a fire under a recalcitrant partner* to float the idea of the US$1,000 price point and gauge reaction* to panic/confuse a potential competitor about whom Apple had some knowledge* to whet analyst and observer expectations to make sure the right kind and number of people show up at the (presumed) January 26 event.
Apple hates empty seats and demands SRO at these events.I'm especially curious about the first and the third.
Who is the competitor?
The Google/Alex Reader partnership?
The rumoured Chrome OS tablet?
And who is the partner, a content provider or an OEM?
Were they concerned that there wasn't enough interest in the device to guarantee volume, or was it something else?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30671076</id>
	<title>Re:duh?</title>
	<author>gtall</author>
	<datestamp>1262799360000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Does it help you to believe in the existence of Mac Fanbois?</p></htmltext>
<tokenext>Does it help you to believe in the existence of Mac Fanbois ?</tokentext>
<sentencetext>Does it help you to believe in the existence of Mac Fanbois?</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669274</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672634</id>
	<title>Re:The reasons</title>
	<author>nine-times</author>
	<datestamp>1262805600000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Well for one thing, there's a rumor that the screen will be sort of a hybrid LCD/e-paper screen, and another rumor that it will have a built-in modem for mobile broadband.  It may be less of a low-end laptop and more of a super high-end Kindle.
</p><p>But then some rumors seem to indicate that it might be a somewhat new class of device.  There's been talk about the input interaction being unlike things that we've seen before, the possibility of docking stations, and other weird stuff.  It's really hard to tell at this point, since it's all speculation.</p></htmltext>
<tokenext>Well for one thing , there 's a rumor that the screen will be sort of a hybrid LCD/e-paper screen , and another rumor that it will have a built-in modem for mobile broadband .
It may be less of a low-end laptop and more of a super high-end Kindle .
But then some rumors seem to indicate that it might be a somewhat new class of device .
There 's been talk about the input interaction being unlike things that we 've seen before , the possibility of docking stations , and other weird stuff .
It 's really hard to tell at this point , since it 's all speculation .</tokentext>
<sentencetext>Well for one thing, there's a rumor that the screen will be sort of a hybrid LCD/e-paper screen, and another rumor that it will have a built-in modem for mobile broadband.
It may be less of a low-end laptop and more of a super high-end Kindle.
But then some rumors seem to indicate that it might be a somewhat new class of device.
There's been talk about the input interaction being unlike things that we've seen before, the possibility of docking stations, and other weird stuff.
It's really hard to tell at this point, since it's all speculation.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669382</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669700</id>
	<title>Re:Stocks?</title>
	<author>Cliffy03</author>
	<datestamp>1262794380000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>I would hope someone keeps track of this. And I wonder how an ex-exec could even say something like this unless it too is a "leak". I remember hearing Leo Laporte talk about his suspicions of the WSJ being an official leak.</htmltext>
<tokenext>I would hope someone keeps track of this .
And I wonder how an ex-exec could even say something like this unless it too is a " leak " .
I remember hearing Leo Laporte talk about his suspicions of the WSJ being an official leak .</tokentext>
<sentencetext>I would hope someone keeps track of this.
And I wonder how an ex-exec could even say something like this unless it too is a "leak".
I remember hearing Leo Laporte talk about his suspicions of the WSJ being an official leak.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669142</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669382</id>
	<title>Re:The reasons</title>
	<author>elrous0</author>
	<datestamp>1262792760000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>The tablet is sort of like AppleTV in that it ends up begging the question "Just who exactly is this aimed at?" With netbooks, smartphones, etc. on the low end and full-blown laptops on the high end, I just can't picture a big market for a $1000 tablet PC. Who is going to pay $1000 for an underpowered laptop just because it has a touchscreen? Unless they have some more surprises up their sleeve, I just can't picture the market for this thing.</htmltext>
<tokenext>The tablet is sort of like AppleTV in that it ends up begging the question " Just who exactly is this aimed at ?
" With netbooks , smartphones , etc .
on the low end and full-blown laptops on the high end , I just ca n't picture a big market for a $ 1000 tablet PC .
Who is going to pay $ 1000 for an underpowered laptop just because it has a touchscreen ?
Unless they have some more surprises up their sleeve , I just ca n't picture the market for this thing .</tokentext>
<sentencetext>The tablet is sort of like AppleTV in that it ends up begging the question "Just who exactly is this aimed at?
" With netbooks, smartphones, etc.
on the low end and full-blown laptops on the high end, I just can't picture a big market for a $1000 tablet PC.
Who is going to pay $1000 for an underpowered laptop just because it has a touchscreen?
Unless they have some more surprises up their sleeve, I just can't picture the market for this thing.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669186</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30678434</id>
	<title>Re:Still waiting...</title>
	<author>drsmithy</author>
	<datestamp>1262793600000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p> <i>I'm</i> still waiting for my PowerBook G5.  Luckily, I heard it'll be released next Tuesday !</p></htmltext>
<tokenext>I 'm still waiting for my PowerBook G5 .
Luckily , I heard it 'll be released next Tuesday !</tokentext>
<sentencetext> I'm still waiting for my PowerBook G5.
Luckily, I heard it'll be released next Tuesday !</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668894</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669536</id>
	<title>Re:duh?</title>
	<author>Anonymous</author>
	<datestamp>1262793420000</datestamp>
	<modclass>Funny</modclass>
	<modscore>1</modscore>
	<htmltext><p>Don't forget in every coffee shop, community college, and Arts buildings of many universities around the world.</p></htmltext>
<tokenext>Do n't forget in every coffee shop , community college , and Arts buildings of many universities around the world .</tokentext>
<sentencetext>Don't forget in every coffee shop, community college, and Arts buildings of many universities around the world.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669274</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672498</id>
	<title>Re:Another Apple Trick</title>
	<author>Anonymous</author>
	<datestamp>1262804940000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><i>"...and holds the gun sideways to look badass."</i> <p>
Ok, does <b>anyone</b> know why these idiot gang members always hold their pistols sideways?? I mean, no wonder they have to spray entire clips when they shoot since they can't possibly aim a damned gun...</p><p>
That just always puzzled me. That and why the hell criminals like them, who often have a need to RUN from the law, wear baggy oversized pants that drop down to their knees when they try to run off, impeding their speed and agility (having to hold them up with one hand while running)??</p><p>
I know that no one said criminals, especially gangbangers had to be especially bright, but, c'mon.</p><p>
Nice rant of yours by the way...very funny and imaginative.</p></htmltext>
<tokenext>" ...and holds the gun sideways to look badass .
" Ok , does anyone know why these idiot gang members always hold their pistols sideways ? ?
I mean , no wonder they have to spray entire clips when they shoot since they ca n't possibly aim a damned gun.. . That just always puzzled me .
That and why the hell criminals like them , who often have a need to RUN from the law , wear baggy oversized pants that drop down to their knees when they try to run off , impeding their speed and agility ( having to hold them up with one hand while running ) ? ?
I know that no one said criminals , especially gangbangers had to be especially bright , but , c'mon .
Nice rant of yours by the way...very funny and imaginative .</tokentext>
<sentencetext>"...and holds the gun sideways to look badass.
" 
Ok, does anyone know why these idiot gang members always hold their pistols sideways??
I mean, no wonder they have to spray entire clips when they shoot since they can't possibly aim a damned gun...
That just always puzzled me.
That and why the hell criminals like them, who often have a need to RUN from the law, wear baggy oversized pants that drop down to their knees when they try to run off, impeding their speed and agility (having to hold them up with one hand while running)??
I know that no one said criminals, especially gangbangers had to be especially bright, but, c'mon.
Nice rant of yours by the way...very funny and imaginative.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668926</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669292</id>
	<title>How anyone orchestrates leaks</title>
	<author>Anonymous</author>
	<datestamp>1262792280000</datestamp>
	<modclass>Insightful</modclass>
	<modscore>4</modscore>
	<htmltext><p>I work in politics and government and to give Apple much credit for this is sort of laughable. Let's just say that if they tried to patent it, there would be plenty of prior art.</p><p>Some people will look at this and think "that's why Apple is so successful at building buzz." It's only partly true. Every company leaks, but not every company gets a NY Times story and 100 blog echoes. The leaks work so well because Apple is a hot, popular company. They don't, by themselves, make Apple a hot, popular company.</p></htmltext>
<tokenext>I work in politics and government and to give Apple much credit for this is sort of laughable .
Let 's just say that if they tried to patent it , there would be plenty of prior art.Some people will look at this and think " that 's why Apple is so successful at building buzz .
" It 's only partly true .
Every company leaks , but not every company gets a NY Times story and 100 blog echoes .
The leaks work so well because Apple is a hot , popular company .
They do n't , by themselves , make Apple a hot , popular company .</tokentext>
<sentencetext>I work in politics and government and to give Apple much credit for this is sort of laughable.
Let's just say that if they tried to patent it, there would be plenty of prior art.Some people will look at this and think "that's why Apple is so successful at building buzz.
" It's only partly true.
Every company leaks, but not every company gets a NY Times story and 100 blog echoes.
The leaks work so well because Apple is a hot, popular company.
They don't, by themselves, make Apple a hot, popular company.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668972</id>
	<title>I wish I knew the trusted friend</title>
	<author>Anonymous</author>
	<datestamp>1262790660000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>1</modscore>
	<htmltext><p>When the rumors started, I looked at the options chains for AAPL and saw that there was a large call to put ration meaning that the market was very bullish on AAPL - it also means that some folks are in fact trading on these "rumors" and making a few bucks on it.</p><p>Illegal? I think so. But, I'd be hearing it from a friend of an insider of an executive - I'd like to see the Government prove it. Besides, it's not like I'm Martha Stewart or someone else that's high profile where the Government makes an example of to scare the rest of us from doing it.</p></htmltext>
<tokenext>When the rumors started , I looked at the options chains for AAPL and saw that there was a large call to put ration meaning that the market was very bullish on AAPL - it also means that some folks are in fact trading on these " rumors " and making a few bucks on it.Illegal ?
I think so .
But , I 'd be hearing it from a friend of an insider of an executive - I 'd like to see the Government prove it .
Besides , it 's not like I 'm Martha Stewart or someone else that 's high profile where the Government makes an example of to scare the rest of us from doing it .</tokentext>
<sentencetext>When the rumors started, I looked at the options chains for AAPL and saw that there was a large call to put ration meaning that the market was very bullish on AAPL - it also means that some folks are in fact trading on these "rumors" and making a few bucks on it.Illegal?
I think so.
But, I'd be hearing it from a friend of an insider of an executive - I'd like to see the Government prove it.
Besides, it's not like I'm Martha Stewart or someone else that's high profile where the Government makes an example of to scare the rest of us from doing it.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672840</id>
	<title>Re:duh?</title>
	<author>omnichad</author>
	<datestamp>1262806380000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Maybe it's part of R&amp;D.  Leak a vague idea, and let the apple fans start guessing features, which Apple then takes and makes into a product.</p></htmltext>
<tokenext>Maybe it 's part of R&amp;D .
Leak a vague idea , and let the apple fans start guessing features , which Apple then takes and makes into a product .</tokentext>
<sentencetext>Maybe it's part of R&amp;D.
Leak a vague idea, and let the apple fans start guessing features, which Apple then takes and makes into a product.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669098</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668926</id>
	<title>Another Apple Trick</title>
	<author>Anonymous</author>
	<datestamp>1262790300000</datestamp>
	<modclass>Funny</modclass>
	<modscore>5</modscore>
	<htmltext>

Say Jobs wants to fire someone but he doesn't want to lose them to another company.  So he calls up the manager or whoever and asks him to do a 'controlled leak' for him via cellphone at Devil's Slough near Cupertino and wants to meet him there at 3am but come alone and no e-mails, no mention of this to anyone, no sort of traceability just to cover our asses because, hey, this is a controlled leak, right?  But he asks the guy to stop at a random pub and buy Steve a bottle of their finest alcohol.  <br> <br>

So the guy shows up and there's Steve walking along the railroad tracks above Devil's Slough.  Well, when the guy approaches him, Steve hands him a cell phone and takes the bottle of liquor.  Depending on how much Steve likes the bottle of liquor is how Steve proceeds next.  If he likes it, he lets the man realize the cellphone is just an iPhone shell and Steve embraces him as Steve injects him with pentobarbital and gently lets him fall to his death in the slough.  Now if Steve <i>doesn't</i> like the bottle, he pulls out his chic white iDesert Eagle and puts one in the back of each of the guy's legs gangland style.  Then he usually taunts and complains about the bottle the guy brought him before roundhousing him to the head off the railroad tracks.  He usually finishes it with a really bad hollywood-esque pun (ex. "consider your employment <b>terminated</b>!") and holds the gun sideways to look badass.  Either way the guy just becomes a faceless statistic of people who drank too much at a bar and were mugged on their way home.  And since it was a 'controlled leak' no one knows about it.  <br> <br>

It's all true.  Reiser tried but failed to open source the model.  And that time Jobs looked cancer thin?  He had actually just gotten back from a two week stint in Devil's Slough after a botched termination turned into a Most Dangerous Game where the hunter became the hunted.</htmltext>
<tokenext>Say Jobs wants to fire someone but he does n't want to lose them to another company .
So he calls up the manager or whoever and asks him to do a 'controlled leak ' for him via cellphone at Devil 's Slough near Cupertino and wants to meet him there at 3am but come alone and no e-mails , no mention of this to anyone , no sort of traceability just to cover our asses because , hey , this is a controlled leak , right ?
But he asks the guy to stop at a random pub and buy Steve a bottle of their finest alcohol .
So the guy shows up and there 's Steve walking along the railroad tracks above Devil 's Slough .
Well , when the guy approaches him , Steve hands him a cell phone and takes the bottle of liquor .
Depending on how much Steve likes the bottle of liquor is how Steve proceeds next .
If he likes it , he lets the man realize the cellphone is just an iPhone shell and Steve embraces him as Steve injects him with pentobarbital and gently lets him fall to his death in the slough .
Now if Steve does n't like the bottle , he pulls out his chic white iDesert Eagle and puts one in the back of each of the guy 's legs gangland style .
Then he usually taunts and complains about the bottle the guy brought him before roundhousing him to the head off the railroad tracks .
He usually finishes it with a really bad hollywood-esque pun ( ex .
" consider your employment terminated !
" ) and holds the gun sideways to look badass .
Either way the guy just becomes a faceless statistic of people who drank too much at a bar and were mugged on their way home .
And since it was a 'controlled leak ' no one knows about it .
It 's all true .
Reiser tried but failed to open source the model .
And that time Jobs looked cancer thin ?
He had actually just gotten back from a two week stint in Devil 's Slough after a botched termination turned into a Most Dangerous Game where the hunter became the hunted .</tokentext>
<sentencetext>

Say Jobs wants to fire someone but he doesn't want to lose them to another company.
So he calls up the manager or whoever and asks him to do a 'controlled leak' for him via cellphone at Devil's Slough near Cupertino and wants to meet him there at 3am but come alone and no e-mails, no mention of this to anyone, no sort of traceability just to cover our asses because, hey, this is a controlled leak, right?
But he asks the guy to stop at a random pub and buy Steve a bottle of their finest alcohol.
So the guy shows up and there's Steve walking along the railroad tracks above Devil's Slough.
Well, when the guy approaches him, Steve hands him a cell phone and takes the bottle of liquor.
Depending on how much Steve likes the bottle of liquor is how Steve proceeds next.
If he likes it, he lets the man realize the cellphone is just an iPhone shell and Steve embraces him as Steve injects him with pentobarbital and gently lets him fall to his death in the slough.
Now if Steve doesn't like the bottle, he pulls out his chic white iDesert Eagle and puts one in the back of each of the guy's legs gangland style.
Then he usually taunts and complains about the bottle the guy brought him before roundhousing him to the head off the railroad tracks.
He usually finishes it with a really bad hollywood-esque pun (ex.
"consider your employment terminated!
") and holds the gun sideways to look badass.
Either way the guy just becomes a faceless statistic of people who drank too much at a bar and were mugged on their way home.
And since it was a 'controlled leak' no one knows about it.
It's all true.
Reiser tried but failed to open source the model.
And that time Jobs looked cancer thin?
He had actually just gotten back from a two week stint in Devil's Slough after a botched termination turned into a Most Dangerous Game where the hunter became the hunted.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30681108</id>
	<title>Re:duh?</title>
	<author>Swift2001</author>
	<datestamp>1262871420000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>They lost the case, but the young man running Think Secret did fold up because of legal expenses.</p><p>The thing is, they, and some others, were getting real, honest-to-god leaks of real-life products. Steve doesn't like that, you'll notice. No crowd sourcing for him. He wants that moment of surprise on the announcement. He fires people who leak, and everyone knows it. One of the things that Apple has done is plant false stories with one person inside. Then, if that false story leaks, that inside source gets his desk packed up. There was a while, a few years back, when the new Steve keynote had been called, with specific details, indicating real leaks. He clamped down, creating the kind of secrecy for the iPhone that the CIA wishes they could provide. Then, six months ahead, vague rumors started. Probably from a few well-placed facts, and some guesses, just like this article implies. The buzz was on. This way, the publicity is done by the Apple fans. And the Apple-haters play their unpaid part!</p><p>Compare this to the Microsoft publicity departments, a bunch of check-suited retards who manipulate standard, boilerplate PR and stock footage to make... 1975-style publicity, a la Herb Tarlick on WKRP in Cincinnati.</p></htmltext>
<tokenext>They lost the case , but the young man running Think Secret did fold up because of legal expenses.The thing is , they , and some others , were getting real , honest-to-god leaks of real-life products .
Steve does n't like that , you 'll notice .
No crowd sourcing for him .
He wants that moment of surprise on the announcement .
He fires people who leak , and everyone knows it .
One of the things that Apple has done is plant false stories with one person inside .
Then , if that false story leaks , that inside source gets his desk packed up .
There was a while , a few years back , when the new Steve keynote had been called , with specific details , indicating real leaks .
He clamped down , creating the kind of secrecy for the iPhone that the CIA wishes they could provide .
Then , six months ahead , vague rumors started .
Probably from a few well-placed facts , and some guesses , just like this article implies .
The buzz was on .
This way , the publicity is done by the Apple fans .
And the Apple-haters play their unpaid part ! Compare this to the Microsoft publicity departments , a bunch of check-suited retards who manipulate standard , boilerplate PR and stock footage to make... 1975-style publicity , a la Herb Tarlick on WKRP in Cincinnati .</tokentext>
<sentencetext>They lost the case, but the young man running Think Secret did fold up because of legal expenses.The thing is, they, and some others, were getting real, honest-to-god leaks of real-life products.
Steve doesn't like that, you'll notice.
No crowd sourcing for him.
He wants that moment of surprise on the announcement.
He fires people who leak, and everyone knows it.
One of the things that Apple has done is plant false stories with one person inside.
Then, if that false story leaks, that inside source gets his desk packed up.
There was a while, a few years back, when the new Steve keynote had been called, with specific details, indicating real leaks.
He clamped down, creating the kind of secrecy for the iPhone that the CIA wishes they could provide.
Then, six months ahead, vague rumors started.
Probably from a few well-placed facts, and some guesses, just like this article implies.
The buzz was on.
This way, the publicity is done by the Apple fans.
And the Apple-haters play their unpaid part!Compare this to the Microsoft publicity departments, a bunch of check-suited retards who manipulate standard, boilerplate PR and stock footage to make... 1975-style publicity, a la Herb Tarlick on WKRP in Cincinnati.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669368</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668894</id>
	<title>Still waiting...</title>
	<author>Anonymous</author>
	<datestamp>1262790120000</datestamp>
	<modclass>None</modclass>
	<modscore>0</modscore>
	<htmltext><p>I'm still waiting for an photo ipod touch.</p></htmltext>
<tokenext>I 'm still waiting for an photo ipod touch .</tokentext>
<sentencetext>I'm still waiting for an photo ipod touch.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669004</id>
	<title>Re:Another Apple Trick</title>
	<author>Anonymous</author>
	<datestamp>1262790840000</datestamp>
	<modclass>Flamebait</modclass>
	<modscore>1</modscore>
	<htmltext>This is an absurd scenario. Jobs doesn't need to kill anyone. He learned long ago that his fanatical followers will happily kill *themselves* at the slightest hint of his displeasure.</htmltext>
<tokenext>This is an absurd scenario .
Jobs does n't need to kill anyone .
He learned long ago that his fanatical followers will happily kill * themselves * at the slightest hint of his displeasure .</tokentext>
<sentencetext>This is an absurd scenario.
Jobs doesn't need to kill anyone.
He learned long ago that his fanatical followers will happily kill *themselves* at the slightest hint of his displeasure.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668926</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670236</id>
	<title>A Public Service</title>
	<author>DannyO152</author>
	<datestamp>1262796360000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext><p>By fleshing out an implementation, perhaps this pre-empts someone patenting "Controlled Leak, Product" (as opposed to nuclear power plant, hot air balloon, disinformation, tire, etc.)</p></htmltext>
<tokenext>By fleshing out an implementation , perhaps this pre-empts someone patenting " Controlled Leak , Product " ( as opposed to nuclear power plant , hot air balloon , disinformation , tire , etc .
)</tokentext>
<sentencetext>By fleshing out an implementation, perhaps this pre-empts someone patenting "Controlled Leak, Product" (as opposed to nuclear power plant, hot air balloon, disinformation, tire, etc.
)</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668898</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669756</id>
	<title>News just in..</title>
	<author>Anonymous</author>
	<datestamp>1262794620000</datestamp>
	<modclass>Funny</modclass>
	<modscore>4</modscore>
	<htmltext><p>Bears: Wanton woodland defeacation shock<br>Pope: Catholic?</p></htmltext>
<tokenext>Bears : Wanton woodland defeacation shockPope : Catholic ?</tokentext>
<sentencetext>Bears: Wanton woodland defeacation shockPope: Catholic?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30671294</id>
	<title>Re:I wish I knew the trusted friend</title>
	<author>TheRealMindChild</author>
	<datestamp>1262800260000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><i>When the rumors started, I looked at the options chains for AAPL and saw that there was a large call to put ration meaning that the market was very bullish on AAPL - it also means that some folks are in fact trading on these "rumors" and making a few bucks on it.</i> <br> <br>If the word "trading" wasn't in there, I'd have thought you were just speaking some British/Australian slang descibing your night out drinking.</htmltext>
<tokenext>When the rumors started , I looked at the options chains for AAPL and saw that there was a large call to put ration meaning that the market was very bullish on AAPL - it also means that some folks are in fact trading on these " rumors " and making a few bucks on it .
If the word " trading " was n't in there , I 'd have thought you were just speaking some British/Australian slang descibing your night out drinking .</tokentext>
<sentencetext>When the rumors started, I looked at the options chains for AAPL and saw that there was a large call to put ration meaning that the market was very bullish on AAPL - it also means that some folks are in fact trading on these "rumors" and making a few bucks on it.
If the word "trading" wasn't in there, I'd have thought you were just speaking some British/Australian slang descibing your night out drinking.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668972</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669642</id>
	<title>SEC</title>
	<author>Anonymous</author>
	<datestamp>1262794020000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>1</modscore>
	<htmltext><p>Isn't it a requirement of all exchange-listed companies to issue a press release for pretty much anything they want to say?</p><p>I'm pretty sure the SEC would be quite interested in this guy's story.</p></htmltext>
<tokenext>Is n't it a requirement of all exchange-listed companies to issue a press release for pretty much anything they want to say ? I 'm pretty sure the SEC would be quite interested in this guy 's story .</tokentext>
<sentencetext>Isn't it a requirement of all exchange-listed companies to issue a press release for pretty much anything they want to say?I'm pretty sure the SEC would be quite interested in this guy's story.</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669732</id>
	<title>Re:Ethics</title>
	<author>BobMcD</author>
	<datestamp>1262794500000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>s/companies/humans/g</p></htmltext>
<tokenext>s/companies/humans/g</tokentext>
<sentencetext>s/companies/humans/g</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669262</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669184</id>
	<title>I will need some help with this.</title>
	<author>starbugs</author>
	<datestamp>1262791860000</datestamp>
	<modclass>Funny</modclass>
	<modscore>5</modscore>
	<htmltext><p>All we need to do is create a leak for a fictional (but desirable) product. Slowly release blurry mock-ups and specs. Start a few rumors here and there. Then (as long as everyone stays positive) we let Apple deal with the actual implementation.</p><p>I'm awaiting my DRM-free ireader. (Apple, you can do it so much better)</p></htmltext>
<tokenext>All we need to do is create a leak for a fictional ( but desirable ) product .
Slowly release blurry mock-ups and specs .
Start a few rumors here and there .
Then ( as long as everyone stays positive ) we let Apple deal with the actual implementation.I 'm awaiting my DRM-free ireader .
( Apple , you can do it so much better )</tokentext>
<sentencetext>All we need to do is create a leak for a fictional (but desirable) product.
Slowly release blurry mock-ups and specs.
Start a few rumors here and there.
Then (as long as everyone stays positive) we let Apple deal with the actual implementation.I'm awaiting my DRM-free ireader.
(Apple, you can do it so much better)</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669610</id>
	<title>Re:More like Apple</title>
	<author>dimeglio</author>
	<datestamp>1262793840000</datestamp>
	<modclass>Interestin</modclass>
	<modscore>2</modscore>
	<htmltext><p><div class="quote"><p>if Apple were a smaller company</p></div><p>Sure, you are being rather hypothetical as Apple is in fact a huge company with innovative ideas. People do care what they'll come out with. So you don't make much of a point. Note that Google once was a small company. I first heard of them through an industry insider who said: "watch-out for this company called Google" in a web cast, "they have quite an interesting concept." Next thing you know, Altavista and Yahoo lost their leads as web search tools. Why did Google succeed? In my opinion, it was the reputation of their leaders as technical gurus and not traditional marketing types. The non obtrusiveness of their interface and their innovative monetization model also helped get them the lead.</p><p>Apple has a to know their next product will be a hit. These leaks provide an outlet and a low risk method of measuring acceptance. If reaction is negative, they never admit the leak and the idea is postponed, otherwise, it might go ahead. Too bad Segway didn't do the same thing. They would have probably not have spent so much in a product which is interesting but honestly not that compelling.</p></div>
	</htmltext>
<tokenext>if Apple were a smaller companySure , you are being rather hypothetical as Apple is in fact a huge company with innovative ideas .
People do care what they 'll come out with .
So you do n't make much of a point .
Note that Google once was a small company .
I first heard of them through an industry insider who said : " watch-out for this company called Google " in a web cast , " they have quite an interesting concept .
" Next thing you know , Altavista and Yahoo lost their leads as web search tools .
Why did Google succeed ?
In my opinion , it was the reputation of their leaders as technical gurus and not traditional marketing types .
The non obtrusiveness of their interface and their innovative monetization model also helped get them the lead.Apple has a to know their next product will be a hit .
These leaks provide an outlet and a low risk method of measuring acceptance .
If reaction is negative , they never admit the leak and the idea is postponed , otherwise , it might go ahead .
Too bad Segway did n't do the same thing .
They would have probably not have spent so much in a product which is interesting but honestly not that compelling .</tokentext>
<sentencetext>if Apple were a smaller companySure, you are being rather hypothetical as Apple is in fact a huge company with innovative ideas.
People do care what they'll come out with.
So you don't make much of a point.
Note that Google once was a small company.
I first heard of them through an industry insider who said: "watch-out for this company called Google" in a web cast, "they have quite an interesting concept.
" Next thing you know, Altavista and Yahoo lost their leads as web search tools.
Why did Google succeed?
In my opinion, it was the reputation of their leaders as technical gurus and not traditional marketing types.
The non obtrusiveness of their interface and their innovative monetization model also helped get them the lead.Apple has a to know their next product will be a hit.
These leaks provide an outlet and a low risk method of measuring acceptance.
If reaction is negative, they never admit the leak and the idea is postponed, otherwise, it might go ahead.
Too bad Segway didn't do the same thing.
They would have probably not have spent so much in a product which is interesting but honestly not that compelling.
	</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30673550</id>
	<title>Re:Stocks?</title>
	<author>Darth</author>
	<datestamp>1262809440000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>all of the company officers and board of directors members have to publish the schedule of their stock transactions that relate to the company with the SEC. It should be trivial to find patterns like that, if they exist.</p><p>I would say that i think it is extremely unlikely that kind of insider trading is happening due to how incredibly obvious it would be to regulators, but after the quality work the SEC did in catching Madoff i'm inclined to think you could include a line item called "insider trading profits" on your filings and they still wouldn't catch you.</p><p>but i would be surprised if someone were making a shitload of money off insider trading around the leaks. it's just too obvious and risky to be worth it.</p></htmltext>
<tokenext>all of the company officers and board of directors members have to publish the schedule of their stock transactions that relate to the company with the SEC .
It should be trivial to find patterns like that , if they exist.I would say that i think it is extremely unlikely that kind of insider trading is happening due to how incredibly obvious it would be to regulators , but after the quality work the SEC did in catching Madoff i 'm inclined to think you could include a line item called " insider trading profits " on your filings and they still would n't catch you.but i would be surprised if someone were making a shitload of money off insider trading around the leaks .
it 's just too obvious and risky to be worth it .</tokentext>
<sentencetext>all of the company officers and board of directors members have to publish the schedule of their stock transactions that relate to the company with the SEC.
It should be trivial to find patterns like that, if they exist.I would say that i think it is extremely unlikely that kind of insider trading is happening due to how incredibly obvious it would be to regulators, but after the quality work the SEC did in catching Madoff i'm inclined to think you could include a line item called "insider trading profits" on your filings and they still wouldn't catch you.but i would be surprised if someone were making a shitload of money off insider trading around the leaks.
it's just too obvious and risky to be worth it.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669142</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669246</id>
	<title>Re:More like applie</title>
	<author>hitmark</author>
	<datestamp>1262792100000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>and 3. most media houses are big apple shops anyways. Apple has been big in this area ever since they release the apple printer that matched the screen rez, and became even more entrenched thanks to adobe photoshop (first time i actually bumped into a mac was in the local newspapers photo office).</p></htmltext>
<tokenext>and 3. most media houses are big apple shops anyways .
Apple has been big in this area ever since they release the apple printer that matched the screen rez , and became even more entrenched thanks to adobe photoshop ( first time i actually bumped into a mac was in the local newspapers photo office ) .</tokentext>
<sentencetext>and 3. most media houses are big apple shops anyways.
Apple has been big in this area ever since they release the apple printer that matched the screen rez, and became even more entrenched thanks to adobe photoshop (first time i actually bumped into a mac was in the local newspapers photo office).</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30672964</id>
	<title>Re:duh?</title>
	<author>mr\_lizard13</author>
	<datestamp>1262806860000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p><div class="quote"><p>This isnt news, its well known common practice.</p></div><p>
Shhh. Apple invented it, and hold the patents for it.</p></div>
	</htmltext>
<tokenext>This isnt news , its well known common practice .
Shhh. Apple invented it , and hold the patents for it .</tokentext>
<sentencetext>This isnt news, its well known common practice.
Shhh. Apple invented it, and hold the patents for it.
	</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668898</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669380</id>
	<title>FAILZOrS</title>
	<author>Anonymous</author>
	<datestamp>1262792760000</datestamp>
	<modclass>Offtopic</modclass>
	<modscore>-1</modscore>
	<htmltext><A HREF="http://goat.cx/" title="goat.cx" rel="nofollow">had at lunchtime revel 1n our gay Beyond th3 scope of of user base for</a> [goat.cx]</htmltext>
<tokenext>had at lunchtime revel 1n our gay Beyond th3 scope of of user base for [ goat.cx ]</tokentext>
<sentencetext>had at lunchtime revel 1n our gay Beyond th3 scope of of user base for [goat.cx]</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670144</id>
	<title>Re:The reasons</title>
	<author>tirerim</author>
	<datestamp>1262796060000</datestamp>
	<modclass>Informativ</modclass>
	<modscore>2</modscore>
	<htmltext>Those were listed as <em>possible</em> reasons for the tablet leaks.  The article was written by a former Apple employee, so he knows how these things commonly work, but he doesn't know specifics in this case&mdash;it could be just one of those reasons, or several.</htmltext>
<tokenext>Those were listed as possible reasons for the tablet leaks .
The article was written by a former Apple employee , so he knows how these things commonly work , but he does n't know specifics in this case    it could be just one of those reasons , or several .</tokentext>
<sentencetext>Those were listed as possible reasons for the tablet leaks.
The article was written by a former Apple employee, so he knows how these things commonly work, but he doesn't know specifics in this case—it could be just one of those reasons, or several.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669186</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30690508</id>
	<title>Re:More like applie</title>
	<author>quadelirus</author>
	<datestamp>1262880780000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext>Wait, why, exactly, would giving tips to the media unofficially and generating traffic to rumor sites and news stories "get doors slammed in its face at media outlets pretty fast."
<br> <br>
It seems that it doesn't really matter the size of the company--if there is a juicy rumor that will increase readership and therefore ad revenue, the media will take it. How does apple's size matter? It seems like what really matters is that apple has things to leak that people want to read in blogs/articles/etc. That is all that matters to the media. No way a door will be shut in someones face for something like that.</htmltext>
<tokenext>Wait , why , exactly , would giving tips to the media unofficially and generating traffic to rumor sites and news stories " get doors slammed in its face at media outlets pretty fast .
" It seems that it does n't really matter the size of the company--if there is a juicy rumor that will increase readership and therefore ad revenue , the media will take it .
How does apple 's size matter ?
It seems like what really matters is that apple has things to leak that people want to read in blogs/articles/etc .
That is all that matters to the media .
No way a door will be shut in someones face for something like that .</tokentext>
<sentencetext>Wait, why, exactly, would giving tips to the media unofficially and generating traffic to rumor sites and news stories "get doors slammed in its face at media outlets pretty fast.
"
 
It seems that it doesn't really matter the size of the company--if there is a juicy rumor that will increase readership and therefore ad revenue, the media will take it.
How does apple's size matter?
It seems like what really matters is that apple has things to leak that people want to read in blogs/articles/etc.
That is all that matters to the media.
No way a door will be shut in someones face for something like that.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30668930</parent>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669730</id>
	<title>Controlled leak of controlled leaks</title>
	<author>testdummy</author>
	<datestamp>1262794500000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p>Did apple control the leak about how they carefully control leaks?</p></htmltext>
<tokenext>Did apple control the leak about how they carefully control leaks ?</tokentext>
<sentencetext>Did apple control the leak about how they carefully control leaks?</sentencetext>
</comment>
<comment>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669690</id>
	<title>Re:Another Apple Trick</title>
	<author>trapnest</author>
	<datestamp>1262794320000</datestamp>
	<modclass>None</modclass>
	<modscore>1</modscore>
	<htmltext><p> Why are these posts getting modded down? They're <b>funny</b>.</p></htmltext>
<tokenext>Why are these posts getting modded down ?
They 're funny .</tokentext>
<sentencetext> Why are these posts getting modded down?
They're funny.</sentencetext>
	<parent>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669156</parent>
</comment>
<thread>
	<id>http://www.semanticweb.org/ontologies/ConversationInstances.owl#thread_10_01_06_1330240_35</id>
	<commentlist>http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30670282
http://www.semanticweb.org/ontologies/ConversationInstances.owl#comment10_01_06_1330240.30669186
</commentlist>
</thread>
<thread>
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