You had me at hello: How phrasing affects memorability

Cristian Danescu-Niculescu-Mizil, Justin Cheng, Jon Kleinberg and Lillian Lee

Proceedings of ACL, 2012.

List of advertising slogans in order of similarity to memorable movie-quotes

(according to six lexical and syntactic language models):

1. “Quality never goes out of style.”  Levi’s

2. “Come to Marlboro country.”  Marlboro

3. “Full of natural goodness.”  Milk Marketing Board

4. “Good coffee is like friendship: rich and warm and strong.”  Pan American Coffee Bureau

5. “Sixpence worth of heaven.”  Cadbury's Flake


427. “Sunday isn't Sunday without the Sunday times.”  Sunday Times

428. “It keeps going and going and going.”  Energizer Batteries

429. “Eight out of ten cats prefer it.”  Whiskas Cat Food

430. “Corn and cluck for a buck.”  Kentucky Fried Chicken

  1. 431. “Grace ... space ... pace.”  Jaguar

Note: This ranking only takes into account shallow lexical and syntactic features,

while there are many other factors that can contribute to the success of a slogan.

For example, number 428 is associated with the well-known "Energizer Bunny" commercials. 

[posted on 03.30.2012]