tbwp is probably the single most profitable film ever . not surprising , considering its tiny us$100 , 000 budget , to date it has earned in excess of us$130 million . that's a shocking 100 times profit ! rumours have it that a smart internet `marketing' ploy was so successful in gaining cult-like fanatics , by word of mouth coupled with strings of excellent reviews , the film just exploded in the box-office , raking in millions on its opening weekend . shot in 16mm and video ( i suspect . ) , the film chronicles the forays of 3 students who go in search for the legendary blair witch . audiences are put in the first-person perspective in the entire mis-adventure , often wobbly and blurry at times , it takes a bit of getting used to in the beginning . this is supposed to be the material they discovered in the woods where the 3 disappeared ; edited and put onto the screen for the benefit of our audiences . tbwp is simply smart . filmed to look as if it was really a stock-shoot by a bunch of students in search of the blair witch as a school project , one may suspect ( like yours truly ) that its simply a lazy but smart approach to film-making . simply amazing in that respect , i must say . talk about impact , oh yes , tbwp does have quite a bit , in fact most audience will find it deeply disturbing . i did , especially the last bit but i'm not revealing more . you have to see it for yourself . i can't help but feel a tad cheated after knowing how commercially successful this film has become . could it be that finally , an indie-film has unwittingly found a formula for commercial appeal ? or was it all simply a ploy by the big players right from the beginning ? well , i guess the fact stays ; tbwp is highly original , clever and will most definitely leave most with something dreadful to talk and think about for weeks prior to watching this film . no gore , no special effects , i just can't get over how terribly smart this film is ! 
