Due: Thursday, January 1st at 12:00 am
In a 7-minute presentation, USING YOUR ANALYTICS AND YOUR A/B TEST RESULTS, answer the following questions:
1. What was your A/B test? What did you change? Which condition performed the best? Why?
1b. Show and discuss burndown charts for progress (e.g. levels completed) and time played for both the A and B conditions of the Newgrounds Release.
1c. Show a heatmap and/or other data that illustrates the impact of the A/B test on player engagement.
1d. (Optional but not required) Test for statistical significance.
2. Did player engagement improve from Friends to Newgrounds? Why or why not?
2b. Show and discuss burndown charts for progress (e.g. levels completed) and time played for the Friends Release and whichever Newgrounds Release condition did the best. (You can show all three if it's difficult to decide.)
2c. Show a heatmap and/or other data that illustrates the impact of the most important change made from Friends to Newgrounds on player engagement.
3. What will you change for Kongregate? Why does the data support this conclusion?