Due: Saturday, February 18th at 11:59 pm
For this assignment you should submit a concept document for your game. This document
should cover the high points outlined in the lecture on
We go into more detail about the structure of the document below. You should also
refer to our
writing guidelines for
proper formatting. Refer to your notes from ENGRC lecture, too. Finally, we have provided several examples
from previous years for you to review.
As we said in class, the key to writing any document is to understand your audience.
The audience for a concept document is a publisher. This is someone who sees numerous
concept documents and wants to get through them as fast as possible. That means
this should be a short (2-3) document that is easy to read, punchy, clear, and direct.
The most important information should be at the front of the document; that way if the
publisher decides to quit reading, he or she will still get most of the major ideas (and
might come back to the document if the other ideas out there are worse). Remember,
this is not a treatise; this document is an ad or resume in order to secure funding
for your game.
The exact formatting of this document is up to you, though you must follow our
We do require that the document consist of at least six primary sections.
Each section should be clearly labeled with a heading. If the section contains
more than a few paragraphs, you should break it up into subsections that
label the contents of each subsection. You should also make use of
when appropriate. We provide you with several examples
below to illustrate what we mean.
High Concept Statement
The first primary section of the document is a short statement of the core
vision of the game. It is a distillation of the thematic focus that defined earlier
first communication lab and in Assignment 2.
Use one or two sentences that are player focused. That means it should
describe what the player can do, not what happens to the player.
As a great example of a high concept statement, consider this example from
Forgotten Sky (Spring 2008):
Eons after a forgotten catastrophe drove mankind to take refuge deep within the earth,
a young man has the audacity to dream of the sky. With nothing but a thin, swaying rope
preventing an untimely end, guide Caelum through the ruins of past shelters as he
ascends to the surface.
This section is a bulleted list of the key features of the game. These features should
include the actions (e.g. verbs), interactions, and challenges identified in the
the communication lab.
This list should be short and focused; write it as a bulleted list with no more than
Make sure that you follow the
guidelines for bulleted lists.
The bullets should never be more than two lines, and a single line is best. The team’s feature
descriptions needs to be tight and efficient. When we review this document, we will be
checking to make sure that the feature descriptions are "punchy.” The descriptions
should use active (not passive) voice and should sound exciting.
In this section, tell us what the team is trying to achieve in this game. Who is
the audience? How do you plan to reach them? It is not enough to tell us what your
audience is; justify why this game will reach them. Avoid wording that says something like “we plan to appeal to core and casual gamers alike," which
absolutely everyone tells us in their presentations.
Design goals are also where the team tell us what types of feelings or emotions
your players should experience. If you subscribe to the Earnest Adam's "wish fulfillment"
school of game design, now is the time to say what wish is being fulfilled. Describe the primary player objectives, and say why these objectives support the team’s
This is a bit more more abstract that describing the game’s features or the high concept
statement. To give you a good idea what we want, look at the concept
document for the CS 4152 game
(later titled Alone in the Night). Do not emulate this document.
CS 4152 uses a slide-presentation for its concept documents, while CS 3152 is a normal
document (see the examples below).
With that said, Project Aurora is useful because it has one of the most extensive
design elements sections that we have ever seen. We are not looking for something that
extensive. Limit yourself to a few paragraphs covering the main design goals.
The "market segment" section includes details on how the game compares to other available games. Make a good faith effort to understand your game’s competition. While
this game should have new elements, it is very rare that students in this class have a
completely original game that is unlike anything else out there.
In defining your market segment, identify the following:
Does this game fit in an existing genre? If so, which one and why?
What must the customer have in order to play this game? Not everyone has a game controller.
What games are most similar to this one and why? Provide 2-3 examples.
Unique Selling Points
What makes this game different from your competition?
Each of these should be a separate subsection with its own heading. Do not present
these using bullet points; use complete paragraphs. That means either subsections or
Include a sketch of the primary player mode. Include caption work (label,title, caption). As well, include a single, short paragraph explaining this sketch. Remember to
guidelines for figures.
The last section can include information not relevant to core gameplay such as story,
characters or music. It can also include additional gameplay details like a description
of sample challenges. The team can add anything interesting; however, keep it short,
as this is not the gameplay specification.
If you cover more than one topic in this section, remember to break it up into subsections.
We do not want a single mass of text covering unrelated topics.
We have provided several examples of solid concept documents from semesters past. These
documents are not perfect; they all have flaws of some sort. Several of them violate
the writing guidelines.
That is because the writing guidelines are a reaction to the issues in these documents,
and we do not want you making the same mistake.
We have also made substantial changes to this document over the years. For example,
Market Segment used to be a generic section called Overview. It included
both the design goals and the player objectives. We found that combining these two
made it a bit difficult for students to get this part of the document
correct, so we reorganized this document. You should follow the new format.
As a result, you should not copy the structure of the documents below, but only
use them for them inspiration. Look at the types of information that they contain,
and the way in which they present this information. But organize your document in line
according to the six sections outlined above.
Arc en Ciel was created in Spring 2015 where it won the Audience Favorite Award.
It also was selected for the Boston Festival of Indie Games during an extremely competitive year.
With the exception of the rules on
(because this document has no captions), this is exactly the type of document you should
The most recent game on this list, Teddington won Most Polished game at the 2016
Showcase. This is a very well-structured document and (unlike Arc en Ceil) it
uses captions correctly. While the features could certainly be more exciting, the
overall structure is exactly what we are looking for.
Another recent games on this list, Dispossessed was created in Spring 2015.
This is an very solid concept document and a good one to emulate. Our only complaint
is the Sidestory section at the very end. It has a lone topic paragraph. If you
have only one topic paragraph, why cannot it be a simple paragraph?
An audience favorite from Spring 2013, Beep is a less recent example, and comes
from a time when the concept document was a bit different
However, its document format is still close to what is expected of you. This is
a solid concept document with just the right amount of information. Note the use of
subsections and topic paragraphs.
This is another concept document from Spring 2013. The document shows off the types of
things that we are looking for in Additional Details. It does not quite follow
the writing guidelines, since the subsection headers are all different parts of speech.
But otherwise, the formatting and content is exactly what we are looking for.
Squidget Snatcher was a popular game from the Spring 2011 semester. While it follows
an older format, it is complete with a gameplay sketch (unlike many of the examples
below). This is also one of the best feature lists that we have ever received in
this class. It is short and to the point, and the descriptions have a lot of punch.
While the format of this document is different from yours, you should look at this when
designing your features.
Lifted was one of the top games in the Spring 2010 semester (before we were aware
of its similarities to a certain animated short). This document has one of the best
understandings of unique selling points. They are still a little too long, however, and
the entire document could be punchier.
Due: Saturday, February 18th at 11:59 pm
You should submit a PDF file called conceptdocument.pdf
containing all of the information above. We ask that the file be a PDF so that we can
annotate it in order to return it to you with feedback for possible revision. It is fine if
you create the document in a program like Microsoft Word, but you should convert it to PDF
As the prospect of revision implies, this is not the final draft of your concept document.
You will have later opportunities to revise your concept. However, you should take this assignment
very seriously, as this staff will use this assignment to evaluate the suitability of your game
(e.g. is it feasible, is it suitably difficult, etc.). If your proposed game idea is rejected for
whatever reason, then you must address all the staff's concerns in a revised concept document within
one week. If the game proposal in your revised concept document is not acceptable, your group can
no longer receive an A for your project grade.
With that said, this almost never happens in this class. We always try to provide extensive
comments on this assignment so that your group can be back on track by the revision.