The paper "You had me at hello: How phrasing affects memorability", by PhD student Cristian Danescu-Niculescu-Mizil, CS undergrad Justin Cheng, Jon Kleinberg and Lillian Lee, has been featured in The New Scientist, NPR's All Things Considered, CBC's The Afternoon Edition, The Independent, and NBC's The Today Show, among other venues, and over 11,000 people have tried the associated online quote-memorability test. The paper will appear at ACL 2012.